Thanks for listening to the Von Hessler Doctrine podcast.

Remember, you can hear the show every weekday from 9 to noon, right here on 95.5 WSB, Atlanta's News and Talk.

Live! Atlanta's News and Talk. Live in lockdown, from the heart of Atlanta, Georgia, and beyond,

hour one of the Bon Hessler Doctrine begins right now.

I am your lovable for the time being not so huggable mid-morning chat host,

Erith von Hessler.

The other voices you hear are the doctrinairs.

Man of a thousand voices, Tim Andrews.

Lady of quite a few voices in her own right, Autumn Fisher,

and the handsomest producer in all of producery, Jared Yamamoto.

And I cannot believe, Eric, that we have a Taco Tuesday on Cinco de Mayo.

This is awesome.

It's going to be great so long as you get out there and maintain six feet of

distance between you and whoever else is enjoying the taco Tuesday Cinco de Mayo

smush smush up smash up whatever you call those have a corona smush up with something

else yeah have a have a corona I wonder about the corona people I don't think anybody

is so silly is to believe that there's something about that beer.

But, you know, in the last 10 years or so, I grew up in America, maybe hearing the term branding, I don't know, once, twice a year.

But in the last 10 years, all I hear about is branding, branding.

Everybody has a brand.

Stay in your brand.

Got radio consultants telling me about your branding, branding. Everybody has a brand, stay in your brand. I've got radio consultants telling me about your branding. You gotta do this.

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