The Viral Strategy That Took Hayley Segar From $0 to Shark Tank

Earn Your Happy

Lori Harder

Business, Entrepreneurship

4.6 • 2.8K Ratings

🗓️ 3 September 2025

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Want to launch a product that goes viral? In this episode, I sit down with Hayley Segar, the founder of OneWith Swim. We talk about what it really takes to build something from scratch, and the resilience it takes to keep showing up when everything feels like it’s falling apart. Hayley shares the behind-the-scenes of Shark Tank, including closing a dream deal with Barbara Corcoran and Jamie Kern Lima. We also dive into the spiritual side of entrepreneurship, how to use visualization, and daily rituals. Get ready to rewire yourself to not only seize opportunities when they come, but go after them unapologetically. Check out our Sponsors: SKIMS - I finally tried SKIMS and I get all the hype. Shop SKIMS Fits Everybody collection at SKIMS.com and let them know we sent you in the dropdown after checkout. Brevo - the all-in-one marketing and CRM platform designed to help you connect with customers and grow your business. Get started for free today - go to www.brevo.com/happy Blinds.com - Blinds.com makes it easy to get the designer look without the showroom markups. Get an exclusive $50 off when you spend $500 or more with code EARN at checkout. Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at Shopify.com/happy Headway - the #1 daily growth app that delivers key insights from the world’s best non fiction books in bite sized 15 minute reads and audio. Save 25% off when you go to makeheadway.com/happy. Airbnb - Start making money by listing your home on Airbnb with an experienced Co-host, find a co-host at airbnb.com/host HIGHLIGHTS 00:00 Meet Hayley Segar, Founder of OneWith Swim. 08:00 What to do if you hate creating content but want to launch a brand. 13:45 How long does it really take to go from idea to first product sample? 17:30 Daily manifestation rituals to keep your vision alive. 25:00 What has helped you navigate the challenges of business? 29:00 How ignoring the noise helps you unlock massive growth. 33:00 Turn your biggest fear into your biggest win with this one shift. 37:30 Hayley's high-stakes journey of applying and preparing for Shark Tank. 43:00 How did Shark Tank change your confidence as a founder? 48:30 Why doing the “big scary thing” can change your life and business. RESOURCES Shop OneWith Swim HERE Use CODE: LORI25 at checkout for 25% off! Join the most supportive mastermind on the internet HERE! Check out our FREE 90-Day Business Blueprint HERE! Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch Get glōci HERE Use code: HAPPY at checkout for 25% off! FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow OneWith Swim: @onewithswim

Transcript

Click on a timestamp to play from that location

0:00.0	This episode is sponsored by Shopify.
0:04.4	Try the e-commerce platform I trust for Glosi.
0:06.3	Sign up for your $1 month trial period at Shopify.com forward slash happy.
0:11.0	Bravo.
0:11.5	Head over to bravo.com forward slash earn and use the code earn to get 50% off starter
0:16.5	and business plans for the first three months of an annual subscription.
0:19.6	Blinds.com.
0:20.7	Blines.com is giving our listeners an exclusive $50 off when you spend $500 or more.
0:25.6	Just use code to earn at checkout, limited time offer.
0:29.1	Rules and restrictions apply.
0:30.7	See blinds.com for details.
0:32.2	By the time I launched, I had used all of my savings and maxed out all of my credit cards. I had no money
0:40.7	to my name. So I was broke. So I couldn't pay for ads even if I wanted to. Making six TikToks a day
0:45.7	was a necessity. When you started this, it caught some viral attention, but I love your story
0:51.8	because I think so many people do not realize what it
0:55.3	actually takes for something to catch on.
1:03.6	Hey, everyone, welcome back to the podcast. I am so excited that you tuned in to this episode.
1:09.9	Haley Segar is the founder of a one with swim. She's on a
1:13.8	mission to change swimwear so women don't feel like they have to change themselves. In this episode,
1:19.1	we're talking about what it takes to create a category defining brand. Haley went from maxed out
1:23.5	credit cards and six TikToks a day out of necessity to pitching Shark Tank, rewiring fear,
1:29.0	protecting your energy and landing at deal with Barbara Corcoran and one of my favorite humans
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Lori Harder, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Lori Harder and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.