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Hey, you guys. So we all know that there's a new consumerism trend on the internet like every five seconds. And every

once in a while, though, Gen Z, get something right. So similar to the de-influencing trend from last

year, under-consumption core is all the raids right now. So today I want to talk about exactly

what it is, why it's happening,

and what it means for your money. And stick around to hear my top three tips for keeping that

under-consumption energy and achieving long-term financial peace. Now, if you've not subscribed

to this channel yet, make sure you do that so you do not miss an episode.

All right, first, here is some recent data

on influencing that gives a little context of this trend.

So an article by Digital Marketing Institute

reported that 69% of consumers

trust influencer recommendations

and will make a purchase because of that.

Now, currently, there's about 66% of brands that would prefer to work with TikTok

further influencer marketing plans versus Instagram is around 47%.

So in response, consumers are showing small ways that they're saying, no thanks to the latest,

trendiest items. So, for example, I saw a reel the other day where a girl showed her hot pink

cheetah print hair dryer from middle school, as opposed to the latest $500 Dyson hair tool, right?

So you can see some people are like,

you know, whip it out these like, hey, I still have this from high school. Look how great this is.

...