Welcome to Darren Daly on demand, your most trusted resource to help you become better every day.

Here's your success mentor, Darren Hardy.

Money loves speed. This has always been the case. The spoils have always gone to the swift.

But in today's instant gratification,

high-paced world, speed is not just an advantage. It is essential. You have to act fast. Let me give

you a few reference examples to help illustrate this for you. Both Fred and Stefan are salespeople

in the highly competitive telecom industry. They were both vying for a high-stakes

account with a major retail chain looking to upgrade its nationwide communication infrastructure.

Fred was known for his thorough research and impressively prepared and presented presentations,

while Stefan is a stripped-down no BS straight-to-the-point man-of-action.

Early Tuesday morning, they received the request for proposal, RFP, at the same time.

Fred went right to work on his elaborate proposal.

He worked late into the night on Tuesday, all day, Wednesday, and Thursday.

He was preparing a knockout 50-plus page proposal presentation filled with graphs, stats, and illustrations.

He was confident no one would submit a better proposal.

Stefan, upon receiving the RFP, immediately picked up the phone.

He got the client's decision maker on the line and asked him three critical questions.

What's your biggest worry about this project?

What would make it a win 12 months from now?

And three, what is the one thing that would exceed your expectations?

Armed with this valuable information, Stefan wrote a concise three-point proposal, all on a

single piece of paper addressing specifically the client's answers to his three questions.

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