But today what I thought I would do, and maybe I wish I would have announced this earlier,

spent a bit of time talking about, you know, what is the value of pursuing an MBA?

As many of you know, my career has been spent housed in a business school. Those of you who follow my academic work, know that I apply evolutionary

psychology and evolutionary biology to study human behavior in general and consumer and economic behavior in

particular so that's why I'm housed in a business school so some of the

courses that I teach include things like consumer behavior at the

undergraduate level, consumer behavior at the MBA level. I've taught

consumer psychology and psychology of decision Making at the Masters of Science and PhD level.

I've for the past few years I've taught in understanding our consuming Instinct

Course at the undergraduate level level which is a course where I demonstrate how you apply evolution and psychology and consumer behavior.

Then I've also, so this has been at my university, Concordia University, but I've also been a visiting professor at, you know, several major American universities at UC Irvine, at Dartmouth College, so the Tucks School of Business,

and also at Cornell, my alma mater, Johnson School, Johnson Graduate School of Management.

And there I've also taught consumer behavior,

I've taught marketing research, and at UC Irvine

also taught international marketing, which was the only time that I ever taught this course.

This was back when I was a visiting professor at two years at UC Irvine.

Next year actually I'll be teaching some new courses that I've never taught before.

I'll have more to say about that in a while.

So that gives you a bit of a sense of my background in terms of being housed in a business school, but then the next

question is, well, that I pursue an MBA.

And so this leads us to the question of, is it know is an MBA worth doing and of course as

someone who loves education who believes that all other things equal more

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