The Value Equation - How To Reverse Engineer Pricing | Ep 181

The Game with Alex Hormozi

Alex Hormozi

Education, Entrepreneurship, Business, How To

4.9 • 4.8K Ratings

🗓️ 18 February 2020

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

"The more I see the big companies (…) all I keep seeing is how they focus on removing barriers, on how they focus on removing friction" Today, Alex (@AlexHormozi) discusses the value equation and how to increase the perceived value of a product or service by decreasing the obstacles and friction that a prospect has to go through to achieve the desired outcome. He emphasizes the importance of focusing on the bottom side of the equation and removing pain and decreasing the bottom line for customers to increase the value of the product or service.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:05) - Value equation has four pieces.

(2:23) - Detractors: delay, pull away from value charged. Actual time/effort.

(4:52) - Examples: Xanax vs meditation and Netflix.

(8:00) - Decrease time and effort to increase value.

(11:39) - Real value is removing pain, decreasing bottom side.

(15:04) - Differentiate value and squeeze time to win and keep customers.

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Transcript

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0:00.0	Real quick, guys, if you can think about how you found this podcast,
0:02.8	somebody probably tweeted it, told you about it,
0:05.3	shared it on Instagram, or something like that.
0:07.5	The only way this grows is through word of mouth.
0:09.9	And so I don't run ads, I don't do sponsorships,
0:12.2	I don't sell anything.
0:13.2	My only ask is that you continue to pay it forward,
0:15.6	do whoever showed you or however you found out about this podcast
0:18.0	that you do the exact same thing.
0:19.5	So if it was a review, if it was a post, if you do that,
0:22.5	it would mean the world to me and you'll throw some good comment
0:24.3	out there for another entrepreneur.
0:25.6	All right, so what I want to show you is how to reverse engineer pricing,
0:28.6	and be how you can look at how to provide more value outside of the box.
0:34.4	Welcome to the Jim Seekers podcast where you talk about how to get more customers,
0:37.3	how to make more per customer, and how to keep them longer.
0:39.8	And the many failures and lessons that we have learned along the way.
0:43.2	I hope you enjoy and subscribe.
0:45.3	Hey, what's going on everyone?
0:46.1	I'm over here having an awesome, a terrific Tuesday in your week.
0:50.4	I wanted to talk about a topic that,
0:53.1	honestly, in almost every time I have a
	...

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