The Art Of The Downsell (Service Sale #1) | Ep 182
The Game with Alex Hormozi
Alex Hormozi
4.9 • 4.8K Ratings
🗓️ 21 February 2020
⏱️ 15 minutes
🧾️ Download transcript
Summary
"You always have that advantage cuz you are in the moment of truth." Today, Alex (@AleHormozi) discusses the importance of mastering the first sale in order to maximize throughput and revenue in a service-based business. He outlines a sales process that includes anchoring high, working down, and using humor and rapport to sell.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:13) - 4 sales types
(2:45) - Service sale process with high anchor and downsell
(8:57) - Mastering first sale maximizes throughput with math breakdown
(11:46) - Importance of providing value and getting clients invested
(13:28) - Start high, work down with rapport and humor to sell
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Transcript
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| 0:00.0 | Hey guys, love that you're listening to the podcast. |
| 0:02.5 | If you ever want to have the video version of this, which usually has more effects, more |
| 0:06.6 | visuals, more graphs, you know, drawn out stuff, sometimes it can help hit the brain centers |
| 0:11.6 | in different ways. |
| 0:12.6 | You can check out my YouTube channel. |
| 0:13.6 | It's absolutely free. |
| 0:14.6 | Go check that out if that's what you are into and if not, keep enjoying the show. |
| 0:18.7 | In that moment, the pain is the highest, right? |
| 0:20.0 | Tomorrow might not be there in the day before, it wasn't because the days the day they walked |
| 0:23.2 | in the door. |
| 0:24.2 | So you always have that advantage because you're in the moment of truth. |
| 0:26.4 | You're in the moment that they want to make a decision. |
| 0:28.7 | Talk into the Jim Secrets podcast where you talk about how to get more customers, how |
| 0:31.6 | to make more per customer and how to keep them longer. |
| 0:34.1 | And the many failures and lessons that we have learned along the way. |
| 0:37.4 | I hope you enjoy and subscribe. |
| 0:39.4 | What's going on, everyone? |
| 0:40.4 | Hope you guys are having an awesome Tuesday or whatever to you. |
| 0:44.6 | Listening to this, interesting car and podcast, all that good stuff. |
| 0:48.1 | Hope you are rocking and rolling. |
| 0:49.5 | So I've been a little delayed in my making of content and that is because I've been making |
| 0:54.1 | content in a different form, which is visual frameworks. |
... |
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