With the Motley Full Money Extra, I'm Chris Hill.

If you've ever listened to Frekenomics Radio, then you're probably familiar with the voice

of Stephen Dubner.

A journalist by training, he's one half of the team that introduced Frekenomics to the

world.

One of the things I've always enjoyed about talking with Stephen Dubner is he's incredibly

curious about the world around him.

He's also not afraid to poke holes in ideas that are just taken for granted.

Like quitting, for example.

There are all kinds of quotations from famous people, legendary football coach Vince Lombardi

just in A1, about the downside of quitting.

But as Dubner told me a few years ago, there's a good case to be made for approaching this

idea in a different way.

So Lombardi was famous, a winner never quits a quitter never wins.

Churchill famous for, I believe the quote was never, never, never, never, never give up.

Then he went on to say, it matters large and small and so on.

And you know what, if you're Winston Churchill and you were the prime minister of a great nation

that is literally facing extinction at the hands of the German Nazi government, then

I would say yeah, not giving up is the way to go.

Most of us, the stakes aren't so high.

Most of us are in situations routinely, whether it's a job or a career or a startup or

a project or a relationship or whatever it is, where we're afraid to quit because we've

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