So sometimes I'll read these media stories or these radio stories on these websites like Barrett Media who I don't think likes me very much and that's fine.

And I'll be honest.

I don't really care for a lot of the stuff they do either.

But I always look at it every day just to see what media news there is and just who's gotten fired, who's gotten hired, all that kind of stuff, you know.

And I see a story that says, why your radio station isn't growing.

Why your radio station isn't growing and the four behaviors that fix it.

Well, I'll say this.

Our radio station's not growing right now. And I'm all about listening to ideas, right? So what ideas are there to grow the radio station that I'm on right now? Because I need to. I want to. But I'll be honest with you, there are days though I come in, and I'm just like, what can we do? You know, like, I don't know Sometimes, I'll just be honest, sometimes I don't have the answer. And it's just like I'm, at times I just feel like I'm missing this spark or this energy that I used to have for stuff. And I don't, I don't know, I don't know why it is. I'll just, I'll just, I'll be completely honest with you. Like, I think we do pretty good stuff, but it's just like at times it just feels like there's something missing inside of me, like this certain passion that I used to possess.

You know, like that feeling.

And maybe it's because, you know, we don't make a lot of news and nobody talks about us on social media.

Like even when I'd go to work in St. Louis, the people hated me so much that there was

some sort of driving force that I knew they were listening and I knew they were there, at

least.

Like, here, I don't know that they are there.

Like, this is a big time uphill climb.

We've talked about it a lot.

But let me play a few commercials and we'll get into more of that.

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