The unstoppable rise of Swedish music tech
Marketplace Tech
Marketplace
4.5 • 1.3K Ratings
🗓️ 4 July 2024
⏱️ 6 minutes
🧾️ Download transcript
Summary
Streaming giants Spotify and SoundCloud were both founded in Stockholm, and over the past two decades the Swedish capital has developed a reputation as a European hub for companies blending music and innovation. So why does this small Nordic city punch above its weight in music tech, and are start-ups still able to thrive there after a rocky few years for the global economy? The BBC’s Maddy Savage reports.
Transcript
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| 0:36.0 | The Nordic city that punches above its weight in one corner of tech. From American |
| 0:40.8 | public media this is Marketplace Tech. |
| 0:42.8 | I'm Lily Dramale. The streaming giant Spotify and Sound Cloud were both founded in Stockholm. |
| 0:58.0 | The Swedish capital has developed a reputation as a European hub for companies that blend music and innovation. |
| 1:05.0 | But it's been a rocky couple of years for the global economy. |
| 1:08.0 | The BBC's Maddie Savage has this look at Stockholm's startup scene. |
| 1:12.0 | Passendin's 15th floor. this look at Stockholm's startup scene. |
| 1:13.2 | Pearsundin's 15th floor office has huge windows |
| 1:16.8 | overlooking Stockholm City Center. |
| 1:19.4 | He's a big name in music tech. |
| 1:21.6 | He used to work for universal Music and persuaded them to start collaborating |
| 1:26.2 | with Spotify back in the mid 2000s. He's also an investor and now runs Pop House, a company that creates stage shows using avatars. |
| 1:35.8 | So if we talk about music and tech, I mean I think we should go back a little bit and understand |
| 1:40.7 | what happened in Sweden. |
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