The unexpected habits of original thinkers | Adam Grant

TED Business

TED

Business, Modupe Akinola, Ted Business Podcast, Business Leadership Podcast, Ted Talks Business, Ted Modupe, Ted Talks

4 • 1.2K Ratings

🗓️ 1 March 2021

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

Last week, you heard the latest thinking from Adam Grant, organizational psychologist extraordinaire, about his newest book. This week, we dive into the archives for a classic.

We have a lot of ideas about what leads to our most creative thoughts. Today, Adam and Modupe tell us why we’re wrong. You might want to bring a pen.

Transcript

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0:00.0	Ted Audio Collective
0:07.0	Okay, I'm going to start with an experiment.
0:11.0	I'm going to give you three words and I want you to think of a fourth word that relates to all three.
0:16.0	You might want to grab a pen for this.
0:19.0	You ready?
0:20.0	All right, here we go.
0:22.0	Cheese, blood, print.
0:30.0	Okay, did you get it?
0:40.0	Did you get blue for blue cheese, blue blood and blueprint?
0:46.0	It's okay if you didn't and you probably want another one.
0:50.0	So how about these three words?
0:52.0	Way, mission, let.
0:56.0	One more time, way, mission, let.
0:59.0	And what's the fourth word that connects the three?
1:15.0	The answer is sub.
1:18.0	Get it? Subway? Submission? Sublet?
1:23.0	So when my colleagues and I ran this experiment, we gave people four minutes to solve both of these puzzles.
1:29.0	But here's something else we did.
1:31.0	We made one group switch between the puzzles every 30 seconds.
1:35.0	They would try to solve cheese, blood, print.
1:37.0	Then after 30 seconds, they'd switch to solve way, mission, let.
1:41.0	And they went back and forth every 30 seconds.
	...

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