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The Journal.

The Underdog Coffee Bean That’s Making a Comeback

The Journal.

The Wall Street Journal

News, Daily News, Business News

4.25.8K Ratings

🗓️ 24 March 2023

⏱️ 16 minutes

🧾️ Download transcript

Summary

For decades, the Robusta coffee bean has been the ugly duckling of the coffee world. Now, a new generation of coffee geeks think the time could be ripe for a Robusta revolution. WSJ’s Jon Emont explains why the humble bean is gaining momentum in the coffee industry. Further Reading: - The Underdog Coffee Bean That Java Snobs Hate Is Finally Getting Some Respect Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

The two main types of coffee beans are robusta and arabica.

0:11.4

And for decades, one bean has dominated the other.

0:14.8

You don't need to know how to pronounce arabica beans.

0:18.2

You just need to know how to drink them.

0:20.9

That's coffee made with 100% arabica beans.

0:23.3

Nick Cafe believes in using 100% fine arabica beans.

0:26.7

We do is use freshly ground arabica beans and organic milk.

0:30.4

You'll see a lot of big coffee companies,

0:33.5

one of the ways that they communicate that they're serious about coffee,

0:36.6

they say 100% arabica and it's lots of them.

0:39.4

So it's just this sort of byword for communicating good coffee

0:43.2

is 100% arabica.

0:45.2

Our colleague John Eman says,

0:47.0

robusta, meanwhile, has a reputation for being cheap and not very good.

0:52.4

Robusta, it was treated as inferior.

0:55.3

Starbucks on its website says,

0:57.2

harsh or taste is often compared to burnt rubber.

1:01.4

Robusta, in the way it's traditionally been grown and produced,

1:05.3

is very, very bitter.

1:08.3

It tastes a bit like drinking,

1:10.8

but tastes a bit like what I imagine fuel tastes like.

1:14.2

It's intense.

...

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