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The Influencer Podcast

The Undeniable Power of Specialization in Your Brand & Business (Client Spotlight)

The Influencer Podcast

Julie Solomon

Business, Marketing

4.71.5K Ratings

🗓️ 11 September 2024

⏱️ 53 minutes

🧾️ Download transcript

Summary

I’m thrilled to share today’s conversation with my incredible friend and client Dana Snyder, a powerhouse in the nonprofit space who specializes in marketing and monthly giving programs. Dana recently released a game-changing book that’s making waves in the industry, and in this episode, she shares her inspiring journey of leaving corporate, rediscovering her passion, and creating a successful monthly giving mastermind for nonprofits. Dana dives into the specifics of building a specialized brand, overcoming challenges, and the importance of surrounding yourself with like-minded peers. Whether you’re an entrepreneur, nonprofit professional, or interested in sustainable revenue models, you’ll gain actionable strategies and insights from Dana’s experience. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 01:29 Dana's Journey: From Corporate to Nonprofit 01:42 The Importance of Specialization 03:43 Dana's Mastermind Experience 13:06 Creating the Monthly Giving Mastermind 23:16 Scaling High-Ticket Programs 24:59 The Journey to Writing a Book 25:32 Exploring Hybrid Publishing 26:01 Launching the Book and Monthly Giving Summit 37:22 The Power of Belief and Influence QUOTABLES: "When you're talking about global impact, when you're talking about changing the Internet with nothing but joyful, good stories, that's not general. That's not being like everybody else. You've got to zig when everybody's zagging." — Julie Solomon “By utilizing the expertise developed in high-stakes environments and transferring it to areas you are passionate about, like the nonprofit sector, you can create meaningful impact and drive success in those areas.” — Dana Snyder "We are following the for profit business trends." — Dana Snyder GUEST RESOURCES: Dana Snyder | Positive Equation @PositiveEquation Grab your copy of Dana’s new book, the Monthly Giving Mastermind: A framework to Build, Grow & Sustain Subscriptions for Good today! RESOURCES: [NEW MASTERCLASS] Join me this month when I gift you the Three Messaging Keys To Draw In Your Dream Audience & Grow Visibility While Only Investing 1 Hour Each Week On Content! You will not want to miss the brand new masterclass, only being offered this month! Register today! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month! KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer. LINKEDIN: Go to LinkedIn.com/influencer to claim a $100 credit on your next campaign.

Transcript

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0:00.0

I think that the people that really tap in and tune into that genius, it's not just about

0:07.6

being an influencer, but it's about being a woman of influence and what does that mean.

0:12.4

Welcome to the influencer podcast.

0:14.0

I'm your host, Julie Solomon.

0:16.0

If you found yourself here,

0:18.0

it means you are ready to unleash

0:20.0

the powerful visionary that lives inside you,

0:22.0

turning you into an authentic leader who the powerful visionary that lives inside you,

0:22.7

turning you into an authentic leader

0:24.8

who creates influence, impact, and change.

0:28.5

Let's get started. My friends, welcome back to another episode of The Influencer Podcast. It is conversations like today that I'm reminded about how much I love my job.

0:47.0

I love what I do. I love what I do. I love that I get to do what I do. I love the incredible human beings that I have met because of the work that I do.

0:57.0

And today's guest is one of those people.

1:01.0

I am thrilled to share today's conversation with my incredible friend and

1:06.4

client Dana Snyder. She is a powerhouse in the nonprofit space who specializes in marketing and monthly giving programs.

1:15.2

Dana and I met a few years ago when she joined my mastermind and not only again did she become

1:21.4

a client but she became a fast friend and Dana recently

1:24.9

released a game-changing book that makes waves in the industry and in this

1:29.5

episode she shares her journey of leaving corporate, rediscovering her passion, and

1:34.8

creating a successful monthly giving masterminds specifically for

1:40.0

non-profits. Now what I love about today's conversation with Dana is that she dives

1:45.2

into the importance of building a specialized brand and you all know if you've

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