Two things can be true at the same time. Your access to resources impacts the

quality of life that you're able to lead. And if you live in the US or a

similar country with a climbing cost of living and paper thin social safety net, you know that

saving for your own retirement or a down payment or the hospital bill when you give birth

is a mostly non-optional fact of life.

And you might recognize that our status quo feels unsustainable,

that our growth at all costs mentality carries with it quite a few costs. We're currently in the

planning phase of an episode that's gonna deal more explicitly with this

cognitive dissonance that is the realization that you personally need to accumulate wealth

while realizing that our current path for doing so often means funding the

projects of certain technocrats who are building bunkers with a lot of that money.

But in the meantime today, we are exploring a free market solution that appears on its face

to be the best of both worlds. The broad idea behind this style of investing

is a belief that you can generate

meaningful, measurable society. that you can generate meaningful measurable societal outcomes while also generating a healthy profit.

That was wealth manager Manisha Tocore in a

2022 conversation with NPR about ethical investing or ESG.

The ES and G stand for environmental, social, and governance,

respectively, and the idea is relatively simple.

Investors who feel a little funny about investing in

weapons manufacturers and tobacco and factory farms can seek out funds that have

the ESG stamp of approval and sleep a little more peacefully at night knowing their money isn't fueling

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