THE ULTIMATE Small Business Masterclass: Scale like a PRO

Wealthy Way

Ryan Pineda

Business, Entrepreneurship

4.8 • 2.1K Ratings

🗓️ 28 February 2024

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

Learn from Ryan Pineda as he shares key strategies for creating, building, and scaling a successful business in 2024. From defining your product to mastering sales and operations, gain valuable tips for building and scaling your business!
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Ryan Pineda, who has successfully built multiple 7-8 figure companies in recent years, generously shares his insights on creating, building, and scaling a business in 2024. Here are the five main steps he outlines:

Offer: Begin by defining your product or service. Evaluate its scalability, potential opportunities, and profitability. Consider if you are genuinely passionate about your business or if your purpose is compelling enough to sustain your commitment.

Marketing: Awareness is key. No matter how exceptional your product is, if people are unaware of it, they won't buy it. Identify your ideal customer and tailor your marketing strategies accordingly. Ryan provides valuable marketing insights applicable to businesses at all stages.

Sales: Selling your product effectively is crucial. Ryan draws on his own experiences as a business owner to share sales structures and strategies. Emphasizing the value of a lifetime customer, he highlights the potential for repeat business from satisfied customers.

Operations: Once you've acquired customers, focus on fulfilling your product or service efficiently. Scaling your business involves hiring employees and building a positive company culture. Operations can be a challenging step for many business owners, so pay attention to avoid common pitfalls.

Finance: Assess the financial health of your business. Track key metrics, with Ryan emphasizing cash flow as a critical indicator. Having a profitable business on paper doesn't guarantee success if there's insufficient cash to cover expenses. Cash flow, according to Ryan, is the top metric to track, ensuring the business remains financially robust and well-positioned for success.

Transcript

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0:00.0	What's up well-builders Ryan Panetta here back at you with another masterclass and today we're going over how to scale any type of business
0:07.3	You don't know who I am I have flipped hundreds and hundreds of homes. We own hundreds of rental properties and I've scaled and started multiple
0:13.9	businesses to seven and eight figures and this process I'm going to show you is
0:18.4	everything I have learned along the way no matter what industry you're in this will work.
0:23.0	This is the first time I'm ever revealing this training on YouTube.
0:26.0	I've done it one other time in a private group and everyone loved it.
0:30.0	They went crazy for it and so I said, you know what, I got to put this on YouTube because people need to know this information.
0:35.6	So that means that, let's hop into it.
0:37.6	What does it take to scale a business? Well, there's really five steps when it comes to scaling.
0:44.0	The first step is the offer, okay?
0:48.0	This is going to be your product or service.
0:50.0	Everything starts with the offer.
0:51.0	If your product or service or the thing that you're trying to sell sucks,
0:54.3	it doesn't matter how good the rest of the stuff I'm going to tell you is, everything begins with the offer.
0:58.1	We're going to talk about how to make great offers at that. Second is marketing. So we need to go go over how are you going to do your
1:04.4	marketing if you have a great offer you have a great product you have a great
1:07.2	service how do you get people aware of it the next one is going to be sales
1:11.4	okay people are aware of it. You're generating leads.
1:14.2	Now what? How do you get people to buy the thing?
1:18.1	They're aware of it, they see it.
1:19.3	How do you get them to buy?
1:20.6	Fourth, we're going to go over operations.
	...

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