The person who speaks the most in the sale loses.

You're not making as much money as you want because you're not saying the right words or saying them the right way.

Saying the right words comes down to the correct scripting.

Saying them in the right way comes down to tone.

I'll explain what I've learned over 14 years of selling stuff.

Eight weeks ago, I just did a launch.

We did $106 million in 72 hours.

So there's a weekend. And we broke the Guinness Book World Record for the fastest selling

nonfiction of all time and became fourth of all books of all time only to Harry Potter,

seven, six, and five. So JK, still the goat. Either way, right now, you're not making

as much money as you want because you're saying things the wrong way. So let me give an example.

So if I said she didn't kick his dog, that's different than I didn't say, sorry, I'll say it

a little bit differently. I'll say one a little bit racier. How about that?

I didn't say he hit his wife.

I didn't say he hit his wife.

I didn't say he hit his wife.

I didn't say he hit his wife.

Four different ways of saying that statement.

All have four different, very different meanings.

And so if right now you're like, man, I got this

script, I wrote this out of how I'm supposed to say this stuff, and people aren't buying. It's like

because they think that you're telling them that you hit your wife. That's not really it. But they're

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