Premium Promotions. Presenting your Grand Slam offer on its own. Some things in life were priceless. For everything else, there's MasterCard. Famous advertising campaign. I walked into the smoothie shop where I worked. My friend sat in the back, leafing through a magazine, because magazines were still a thing then. I had my lunch in hand for later, a burger and some waffle fries from next door.

You wouldn't believe this, he said. Check this out. This dude bought a burger for $50,000.

That's insane. The burger had gold flakes and exotic caviar on it. But I remember thinking at the time

was, how much money this guy make to be able to buy a $50,000 burger? Who bought it? I asked.

I don't know, some hedge fund manager dude. They said he makes like $50 million a year. $50 million. The idea stunned me for a moment as I tried to wrap my head around the size of that number. That was almost a million dollars a week. When I did the math, I realized if he worked 2,000 hours in a year, he made $25,000 per hour.

It cost him two hours of his time to afford the burger.

Then I did the math on my own income of $6.75 per hour.

It would cost me the same two hours to afford burger, fries, and a soda with tax from the place next door, $13.50.

To him, given his income, it wasn't even insane. It was the same as me

buying a burger. That's when I realized the power of infinite returns. Basically, that there is no

cap on the upside, but you can only go down to zero when pricing. Premium offers work much the same

way. While everyone buys traffic on their $6.75 per hour

budget, you buy traffic with your $25,000 per hour budget. And the best part is, you don't need

nearly the volume. Here's what ends up happening in reality. Let's say one business makes $100

per sale with $50 a profit, and another business makes $10,000 per sale and $9,500 a profit.

To make equivalent amounts of profit, Business One needs to sell 190 people at $50 a profit

to make $9,500. Business 2 only needs to sell one. Here's how would work in the real world.

If you spoke to those same 190 sales that Business One closed and then offered them all the $10,000

offer instead, you'd likely close about 5%.

Here's the basic math.

5% times 190, 9.5 sales.

9.5 sales times $9,500 a profit is $90,250.

...