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The Rich Somers Report

The Ultimate Guide to Starting a Profitable Parking Lot Business | Jonny & Clay Velarde E367

The Rich Somers Report

Rich Somers

Investing, Business

5.0 • 1K Ratings

🗓️ 3 July 2025

⏱️ 55 minutes

🧾️ Download transcript

Summary

Ever thought about owning a parking lot? You should—because the margins are insane. In this episode, Rich brings on Johnny and Clay, the duo turning overlooked patches of asphalt into high-cashflow assets. They break down how to start, scale, and profit from the parking lot business—without ever swinging a hammer or managing tenants. If you’re looking for a low-maintenance, high-ROI play… this one’s it. They cover: How they turned a $30K deal into $350K+ in revenueWhy parking lots are one of ...

Transcript

Click on a timestamp to play from that location

0:00.0

treat your employees how you want to be treated because at the end of the day you're offering a

0:05.2

service you're not selling a product so you know your your people are gonna are gonna care for

0:12.7

your company as much as you care for them so if you treat your your your people right then

0:17.5

they're gonna go out there and they're gonna treat your company well and they're gonna take care of their customers welcome to the rich drummers

0:24.0

report where we talk real estate business and wealth building all while

0:27.5

keeping it real no fluff no BS I hope that you enjoy the show

0:36.2

all right guys welcome to another episode of the port today it is officially uh the start of q3

0:44.8

and uh man summer is upon us i'm so excited but i am more excited because we got a couple big dogs

0:50.3

in the house that are doing big things in the parking lot business the valet business i got

0:54.9

the valardi brothers i got johnny and clay what's up guys what is going on baby yeah welcome to

1:00.4

the uh the pod man appreciate you guys coming out man and uh it's funny because i feel like i know

1:04.8

you guys you guys are uh we've been working together for quite some time you guys are in the uh

1:08.7

the hotel some bigger communities and um man you guys are great people. But it's so nice to finally connect in person, man. This has been long overdue. Thank you, brother. Thanks for having us. Yeah, man. Of course. Of course. So, you know, first things first, man, I think it's so unique of what you guys do. A lot of people in business and real estate and all these different ventures, but I don't hear

1:29.0

of the parking lot industry come up very often. But we see parking lots everywhere. I mean,

1:33.8

there's a lot of parking lots downtown where we live, where our office is located. Everyone has

1:37.9

cars, right? That's never going to go anywhere. And there's always a shortage of parking in a lot

1:42.9

of these areas that we go to. But what I find unique is you guys started the parking lot business for only 15 000 you guys got in the

1:49.2

game you built it into this big thing how did you turn 15 000 into such a big thing i'll uh we started

1:55.2

back in 2020 so a little backstory our father was in the parking business for about 40 years he

2:00.5

came from Peru

2:01.3

to Santa Monica with zero. Peruvian. Peruvian. Yep. He started parking cars, built his company.

2:07.6

We were, our plan was to work for him, take it over. We didn't have the right, um, our business,

...

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