So what makes a creator product good?

And how do you launch a product?

Today's episode of creator support is basically the ultimate guide to launching merchandise as a creator.

And we have some surprises on today's episode.

A surprise sponsor and a surprise guest joins us in the deep end.

Colin.

Samir.

You're wearing a hat.

I am.

I don't normally wear hats.

You don't typically wear hats.

You don't typically wear hats. You don't typically wear a creator sport. You spend a lot of time working in hats to make sure you can

wear them. Was that too much? Did I just expose you? No, no, no. I thought when you said

working in hats. No, I wasn't sure if you meant like, I do my work in hats or working the hat in to wear the hat. Working the hat in. This is our hat. Yes. Yeah. This is our

press publish hat. Then I have worked in. Yes. As well as worked in. Worked in. Yes.

To wear in this moment. I will say this is one of my favorite fitting hats of all time.

And we spent a lot of time developing this hat. We'll talk more about our hats as well as we

have a ton of creator products all over the table right now in front of us. We're going to be trying some of these in the

episode. And that's because this episode is sponsored by YouTube shopping. Now, YouTube shopping

is a feature that over 100,000 creators use, including ourselves, Mr. Beast, Marquez-Brownley,

Cassie Ho from Blagallotties. You've probably seen it. It is where you watch a

YouTube video and there's tagged products. There's a button that says view products. You can

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