The following podcast is a Dear Media production.

She's a lifestyle blogger extraordinaire.

Fantastic.

And he's a serial entrepreneur.

A very smart cookie.

And now Lauren Everts and Michael Bostic are bringing you along for the ride.

Get ready for some major realness.

Welcome to the skinny confidential, him and her. If you want to sell your

company, in the end of the day, you're really like need to figure out what the strategic or the

private equity buyer wants. So like when we sold the company, we had never done a dollar through the

register at Costco Walmart or Target. So when we're going to pitch selling the company,

there's like so much white space. You're really selling white space. You've got to leave something

for them. Do you either got to leave it in distribution or you got to leave it in innovation?

Hello everybody. Welcome back to the skinny confidential, him and her show. Today we have

Morgan Zanati on the show. She is the president and co-founder of Primal Kitchen, one of the fastest

growing brands in the natural products industry. Morgan had a front row seat along with our

friend Mark Sisson in building an absolute behemoth in the retail space. Primal Kitchen went on to exit to

craft for over $200 million, which is an incredible story that we get into here. We have had a

relationship with Morgan and Mark for a few years now and thought it would be great to get her on

the show. She's got a ton of business insight for anyone that's looking to build a brand,

build a business, scale that business, work with people,

build a business culture, and even just find a path for their dream career.

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