The Ultimate Customer Experience | Warby Parker Co-Founder Neil Blumenthal on giving customers everything they didn’t know they need

The Tony Robbins Podcast

Tony Robbins

Marketing, Smallbusinessowner, Education, Tonyrobbins, Business

4.4 • 6.8K Ratings

🗓️ 18 April 2017

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of the Tony Robbins Podcast, we are bringing you back to Business Mastery, where Tony recently led a panel discussion with the business leaders behind some of today’s fastest growing companies. And this time, you’re going to hear from one of the founders of a company that changed the eyewear business forever.

If you have ever worn eyeglasses, then you know that the traditional process is expensive and inconvenient. On average, a pair of glasses costs nearly $300. And the trips you have to make to the retailer to sift through the pairs, try them on, and order your final choice can really stack up. It’s a real pain point for a lot of people. But that is exactly why four friends at Wharton Business School decided to start a business that did something about it.

Neil Blumenthal, Dave Gilboa, Andy Hunt and Jeff Raider launched Warby Parker in 2010. The premise was simple - offer customers high-quality eyewear at affordable prices, and establish a convenient, direct-to-consumer model so that customers could get eyeglasses anytime and anywhere. But what made this company so special was how focused they were on perfecting the customer experience and the massive amounts of research and experimentation they did to find that sweet spot.

In this episode, you are going to hear from Neil Blumenthal on the vision behind Warby Parker, why it was so critical for them to optimize every single dollar they put into the company and the tools and strategies that helped them build Warby Parker into a billion dollar business.

Transcript

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0:00.0	If you're listening to this podcast, it means you're hungry, hungry for change, hungry for
0:04.9	growth, and ready to have a major breakthrough in your business. As a partner or founder in more
0:09.7	than a dozen businesses that do more than $5 billion in revenue each year, Tony Robbins has learned
0:14.8	from the best in the world, the Steve Wins, Mark Benioffs, and Peter Goober's, what it takes
0:19.6	to be successful. Whether you've been in business
0:21.9	for decades or are just getting started, it's important to get help from someone who's been there,
0:26.6	someone who's going to coach you through it. That's why Tony is offering a free one-on-one
0:30.6	business strategy session from one of his top business strategists, a $600 value, completely free,
0:36.4	no strings attached.
0:42.7	If you're listening right now, go to tonyrobbins.com slash CEO and sign up for a free session with the Tony Robbins trained business strategist who's helped business owners just like you
0:46.8	to overcome their obstacles and set them on the path to success.
0:50.3	In a world where 96% of businesses fail after 10 years, you must know how to anticipate and how to take advantage.
0:57.1	Take advantage of this offer today.
1:05.2	In this episode of the Tony Robbins podcast, we're bringing you back to Business Mastery,
1:09.6	where Tony recently led a panel discussion with the business leaders behind some of today's fastest growing companies.
1:15.3	This time, you're going to hear from one of the founders of a company that changed the
1:19.0	eyewear business forever.
1:21.5	How did you get your pair of glasses?
1:23.4	Was it from a retailer?
1:24.9	An optometrist?
1:26.2	How much did you pay?
1:28.3	The process of purchasing eyeglasses has always been two things.
	...

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