Part 2: The SoulCycle Phenomenon | Behind the scenes with SoulCycle CEO Melanie Whelan at Business Mastery

The Tony Robbins Podcast

Tony Robbins

Marketing, Smallbusinessowner, Education, Tonyrobbins, Business

4.4 • 6.8K Ratings

🗓️ 27 March 2017

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of the Tony Robbins Podcast, we are bringing you front and center to Business Mastery, where Tony recently led a panel discussion with the business leaders behind some of today’s fastest growing companies – companies that are simply on fire. Companies like SoulCycle.

Chances are, you’ve either been to SoulCycle or have at least heard someone raving about their experience. Because it has taken the fitness world by storm. And one of the key players behind this new fitness phenomenon is CEO Melanie Whelan.

Melanie has served as SoulCycle’s CEO since June of 2015. And in just this short time, she has helped take the company from 7 operating locations to 70 jam-packed studios across the nation serving over 4 million people a year. And they are still growing at an exponential rate.

So what makes SoulCycle such a powerhouse? How did they create so many raving fans? And how have they managed to consistently maintain their revolutionary customer experience while scaling at such a massive rate?

These are just some of the questions that are answered in this episode, as Tony and Melanie delve into SoulCycle’s innovative workout culture, their unique hiring process, and the customer experience that they’ve built so consciously that it has created raving fans in every location.

Transcript

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0:00.0	If you're listening to this podcast, it means you're hungry.
0:06.4	Hungry for change.
0:07.5	Hungry for growth.
0:08.5	And ready to have a major breakthrough in your business.
0:11.1	As a partner or founder in more than a dozen businesses that do more than $5 billion
0:15.1	in revenue each year, Tony Robbins has learned from the best in the world, the Steve
0:19.5	Wins, Mark Benioffs, and Peter Goober's, what it takes to be successful.
0:23.9	Whether you've been in business for decades or are just getting started, it's important to get help from someone who's been there, someone who's going to coach you through it.
0:31.4	That's why Tony is offering a free one-on-one business strategy session from one of his top business strategists, a $600 value, completely free,
0:39.5	no strings attached. If you're listening right now, go to tonyrobins.com slash CEO and sign up for a
0:45.1	free session with the Tony Robbins trained business strategist, who's helped business owners just like
0:49.6	you to overcome their obstacles and set them on the path to success. In a world where 96% of businesses
0:55.4	fail after 10 years, you must know how to anticipate and how to take advantage. Take
1:00.3	advantage of this offer today. Hey guys, it's Anna. So what did you think about Melanie's interview with Tony at Business
1:12.2	Mastery? I got a chance to catch up with Melanie right after she got off stage. We talked about
1:17.2	how she first heard about Tony Robbins and also how his insights, tools, and leadership have
1:22.3	helped her frame and ground herself while SoulCycle underwent massive growth and transition.
1:29.1	We also got a chance to talk about her one-on-one experience with Tony, and what she believes is just so powerful about his events.
1:34.3	Here's the backstage interview. How did you come into the Tony Robbins world?
1:41.5	So we went through a really challenging time with our business last year.
1:45.8	We were going through a lot of growth and a lot of change and a lot of transition.
1:50.0	And I was looking for inspiration from other leaders who had been through something similar
	...

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