The ultimate British success story, with Richard Reed CBE, co-founder of Innocent and JamJar Investments - The Classics Collection

Conversations of Inspiration

Holly Tucker MBE

Education, Business, Society & Culture, Self-improvement, Entrepreneurship, Personal Journals

5 • 1.3K Ratings

🗓️ 23 August 2021

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

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Summary

The story of Innocent is a phenomenal one - simply built on 3 friends deciding at university they wanted to start a business together allowing them to hang out every day. In this episode, Richard Reed, co-founder of Innocent and now co-founder of Jam Jar reveals that they settled on smoothies as 'the product' on a hangover(!) and the entrepreneurial roller coaster ensued.

With numerous highs along the journey, as well as epic lows during the financial crisis, Richard shares his journey and lessons along the way. Today, Innocent is regarded as the front runner in creative marketing and breaking the mould by doing things just a bit differently.

In 2013, Innocent was sold for a reported £320 million to Coca-Cola! So what does an entrepreneur do the day after ‘making it’? Well in Richard’s case, he started a new business!

Emotional, honest and soulful, this conversation is a rare insight into Richard's philosophy on business, his view on doing good in the world and the importance of thinking outside the box.

Enjoying listening to these unfiltered chats? It's worth following Holly Tucker MBE and Holly & Co on Instagram, and subscribing to our weekly newsletter on our website, where Holly downloads her thoughts, and exclusively shares small business finds and topical, 'ungoogleable' business advice.

Transcript

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0:00.0	As we take a break during the summer, I'm revisiting some of the most favourite episodes,
0:04.8	and this week it's the enigmatic Richard Reed founder of Innocent.
0:10.1	It is a story that goes down as perhaps one of the greatest British success stories
0:14.2	of recent years, and he tells it with such dry humour, charisma and a grounded and
0:19.5	down-to-earth attitude that I think you cannot fail to adore this episode.
0:25.3	Richard has the most incredible way of sharing his journey by breaking it down into such
0:29.9	a tangible and honest way that it feels attainable for anyone with a dream and not only for
0:36.2	a select lucky few.
0:38.1	Okay, enough of me waxing lyrical about him.
0:41.2	It's safe to say I am a fan, so let's get started.
0:53.1	I'm Holly Tucker, and welcome to Conversations of Inspiration.
0:57.7	Back in 2006, I founded Not on the High Street from my kitchen table, and since then I've
1:03.5	gone on to launch Holly and Co.
1:05.8	I'm the UK Ambassador of Creative Small Businesses, and I believe that having a business doing
1:11.4	what you love is the key to a happy fulfilled life.
1:15.2	My dream is to help everybody start theirs.
1:18.4	I'm here to offer advice, inspiration, wisdom and encouragement, and in my view, the best
1:25.2	way to do this is by sharing stories.
1:28.4	So I've reached out to my favourite small businesses, entrepreneurs and those who simply
1:33.8	inspire me and ask them to share theirs.
1:37.9	Here are my Conversations of Inspiration.
1:43.0	Hi Richard, this is exciting.
	...

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