The ugly truth about credit card points
Recode Daily
Recode
4.6 • 1.3K Ratings
🗓️ 9 June 2021
⏱️ 11 minutes
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| 0:00.0 | Connect with your customers in a whole new way with Salesforce Customer 360. |
| 0:06.0 | Harness the power of Trusted AI to enhance your customer experience |
| 0:10.0 | and unite your teams around a single shared view of every customer in your business. |
| 0:15.0 | Empower teams with Trusted AI from a secure, scalable platform. |
| 0:20.0 | With Salesforce Customer 360, now everyone's an Einstein. |
| 0:24.0 | Go to Salesforce.com forward slash 360 to learn more. |
| 0:30.0 | If you're like most Americans, you have a credit card that offers some sort of rewards. |
| 0:44.0 | Hotel points, airline miles, cashback. |
| 0:47.0 | I have one. I just used points to book a vacation for the first time and it felt fun. |
| 0:54.0 | But then I read Emily Stewart's Vox story on the ugly truth behind those fancy points. |
| 1:00.0 | It lays out where those points come from and who actually pays for them. |
| 1:05.0 | This is where things get a little bit complicated and frankly upsetting. |
| 1:09.0 | Here's Emily to explain. |
| 1:16.0 | Hi, Emily. |
| 1:18.0 | So you recently dug into some research about credit card rewards programs. |
| 1:22.0 | What did you find? |
| 1:23.0 | Basically credit card rewards programs, |
| 1:26.0 | reward well off people, often to the detriment of the poor. |
| 1:30.0 | I'm not saying that all rich people use rewards cards and that no poor people have credit cards. |
| 1:37.0 | What I am saying is that the research shows that high income consumers are likely to have fancy rewards cards. |
| 1:45.0 | Low income consumers are likely to have cash. |
| 1:48.0 | Basically, the headline here is, |
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