The UFC Cashes In, Plus a Truly Riveting 1990s Cowboys Documentary With Ariel Helwani, Cousin Sal, and Bryan Curtis

The Bill Simmons Podcast

The Ringer

Sports

4.4 • 30.2K Ratings

🗓️ 12 August 2025

⏱️ 97 minutes

🔗️ Recording | iTunes | RSS

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Summary

The Ringer’s Bill Simmons is joined by Ariel Helwani to react to the news of UFC landing a blockbuster streaming deal with Paramount and discuss what it means for the fans, the fighters, and the company (3:01). Then, Bryan Curtis and Cousin Sal join to talk about the new Cowboys documentary, 'America’s Team: The Gambler and His Cowboys,' and reminisce about the early-’90s Cowboys (49:55). Host: Bill Simmons Guests: Ariel Helwani, Cousin Sal, and Bryan Curtis Producers: Chia Hao Tat and Eduardo Ocampo The Ringer is committed to responsible gaming. Please visit⁠ www.rg-help.com⁠ to learn more about the resources and helplines available. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Bill Simmons podcast, brought to you by the Ringer Podcast Network,
0:03.5	where we have a new rewatchable that went up Monday night.
0:05.6	We did Roller Ball, which came out 50 years ago,
0:08.2	and is the second greatest modern sports movie in the whole arc
0:12.8	when you go longest yard, 1974, Roller Ball 75,
0:16.3	and then we're off, Rocky, Bad News, Bears, Slapshot.
0:19.5	This movie is awesome. I can't believe how well it's aged talked
0:23.5	about it with brian coppelman uh producer craig was out of his mind really fun podcast and you
0:28.7	can watch it on the ringer movies youtube channel as well uh coming up in a second we're going to talk
0:34.9	to a rio hawani about this uh massive massive paramount
0:39.5	ufc development slash deal which is going to change the face of how we watch ufc and it's going
0:46.2	to change paramount as a streamer and there's so many different ramifications we go into all of them
0:51.8	uh so get ready for that and then cousin sal who is going to be on here every Sunday night when the football season starts,
0:59.0	but him and Brian Curtis came on because Dallas Cowboys mania is about to happen thanks to this
1:06.3	Netflix documentary.
1:07.8	It's coming out this weekend.
1:10.7	And it's just, it's unbelievable. And we dove into all the
1:15.4	things we learned from it. It's not coming out for a few more days, but we really just want to talk
1:18.9	about early 90s Cowboys. And just what an amazing, amazing, amazing crazy bonkers era that was.
1:26.5	It just reignited a lot of football stuff for us.
1:28.9	So Sal Curtis, second part of this, and then, and that's the pod.
1:34.1	Wanted to mention the Celtics that came out today that, that Whit Grossbeck, who sold the
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