I'm going to ask you a question.

So Peter Drucker, the business executive, thinks that there's only two major things that are important for a business. What do you think those two things are if you're just discussed, just randomly? The two major things? I would say, you're... I can name a few. Profitability is one, like your revenue and overall how profitable are so your financials. If your financial suck, then who cares? And then I would say another thing, if you're just looking at the business metrics, not like the team, because if you have a shitty team, you're not going to have a good business, right? But if looking at other good metrics is how lawyer your customers, can you keep them? Are they evangelizing? Do they keep paying over time? Are they bringing you more customers? Or do you have a turn and burn style business? Yeah. Okay. So Michael here in the comments actually got it. Right. So good job, Michael. Peter Drucker said marketing and innovation. And so like these things kind of come downstream, like the things that you mentioned, right? Like if you're bringing in leads and you're innovating, that means hopefully that you're

not just innovating on bullshit, right? You're actually serving your customer. If you keep these flywheels going, you're going to be fine. Right. And then when, when, you know, you first started MP Digital, the thing that was the most important that even Mike, your co-founder, agrees with you on is the leads were the main thing, right? the other things you can figure out over time

because if you got the leads

you kind of solved half the problem already. And in an innovation piece, like we are forced, like your business or my business, like what you're doing with what you're doing with Uber suggests right now, answer to the public, what we're doing like Clickflow and Care, we're constantly talking to customers and figuring out how we can innovate and do better. Because if you're not, if you're not delivering a great product, what

happens, then it's a bunch of smoke and mirrors, right? Which is unfortunately, I think that's

what happened for the Cooley, at least the first launch of their product. And the last thing I'll

say around this, can you see my screen? Yeah. So this guy, Kerry, basically summarizes

TLDR. So Roy Lee, the founder of Cluelly was explaining the Cluelly pivot and a brief history,

right? So nine months, I build an interview coder, an undetectable translucent desktop,

blah, blah, blah, blah. So this guy's like, okay, TLDR, too long didn't read. We see ourselves as a viral marketing company, not a product company.

So that goes back to what you're just saying.

Having a good product that can sustain or service that can sustain the test of time,

that's what matters a lot more versus a kind of like a quick like PR bump.

So the one thing I would disagree with that Peter Drucker guy, and I used to have a master class subscription back in the day. You did? I think you did two probably at one time. Yeah. Well, our mutual friend maybe bought it for us. I never, yeah. I don't know who ended up giving it to me, but someone gave it to me as a gift. I only used it for that time where I had the free masterclass. I think it was one year or something like that. And one of the interviews that I remember, and it really stuck with me was a Howard Schultz interview. And he was talking about innovation. Innovation is really hard. And I look at my previous co-founder, my brother-in-law, Heathen Shah. He always likes

doing companies that are in new spaces and trying to do new products that no one's ever seen.

And Howard Shultz breaks on, like, innovation's really tough. It's a big hit or miss. You get really

bloody being the first going through the door, and it's hard.

Like, most people fail at it.

Elon Musk does a really great job at innovation, but most people don't.

And he goes on to saying, like, I rather be the entrepreneur, or I'm paraphrasing here, but he's like, I rather not be the innovator.

I rather just go into a big, massive space and just do something a little bit better.

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