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Marketing School - Digital Marketing and Online Marketing Tips

Don't Outsource Your Writing To AI!

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 11 November 2025

⏱️ 14 minutes

🧾️ Download transcript

Summary

AI slop, viral posts, and why human review still matters. Neil and Eric unpack the dangers of AI-generated content that fabricates facts, the rise of “set it and forget it” marketing, and why guidelines beat hype. Timestamps (00:00) AI slop cold open (00:20) Viral post confession (01:40) Fabricated metrics risk (03:05) Unreviewed AI at work (04:55) AI stocks and valuations (06:30) AI tools vs agencies (08:10) Set clear AI guidelines (08:40) Consultants and CYA insurance (10:40) Cluey growth critique (12:20) Sticky customers over hype (13:25) Wrap up and next topics To suggest a topic, go to ⁠https://www.marketingschool.io⁠. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0

Nobody knows this.

0:01.0

I don't think I really reveal this yet, but check this out. You see my screen? Yes, no, you see it. So this post over here has 147,000 views on Twitter. Okay. I threw it up on LinkedIn as well. It has like 50,000 views, which is pretty decent for LinkedIn, right? Guess what? This is, this is AI generated. This is 95% is this is AI generated over here. Yeah, but you still have the human in the loop. You knew how to modify it to make it better. I barely modified it. You want to know where I modified it? I think I just modified it here. Truth is, so this was like talking about hired gun CEOs and how it doesn't work, right? And so truth is no hired CEO will ever match a founder's obsession. They're playing with house money while you built the house. I definitely didn't write that sentence.

0:41.0

And then, let's go back up. Yeah. Where are they getting the number? Revenue dropped 40% in 18 months. That's made up. Customer turn hit 35% they stopped innovating. It's made up. That's the problem with AI with AI content you may get the views but it's going to make you look bad in the long and if everything exactly i wanted to test it i was like my theory because i was using one of my friends product um it's called stanley right he runs a company called stand dot store which is backed by uh gary v and stephen bart right? And so he came up with this new product.

1:11.1

I was at a dinner.

1:11.9

And then he was like, hey, check this thing out.

1:13.8

He's like, it actually generates a lot more views. I'm like, okay, I'm just going to test it. Right? Because like on LinkedIn X, like these posts have a very short half life anyway. They don't last very long, right? But I'm like, holy crap. This actually performed well on both, and only one person called it out saying this is this is AI generated.

1:27.9

I was like, no, no, I helped.

1:29.2

I helped, I helped, right?

1:30.5

But very little here um like i think i

1:32.9

i only added these two sentence over here like keep in mind eric here was doing this as a test

1:37.5

eric does not post a i generated content from his profiles all day long because by the way when you

1:42.0

when you release something out like this it feel like you lose a piece of your soul. Like that's what I'll tell you. And so, yes, I did edit maybe like what, this looks like what, like 15, 20% of this. That's about it, right? And then I made the m dashes like just one, one dash. Yeah, but it shows you the power of it, but this is the problem.

2:01.3

AI just has a lot of junk stuff that people are using.

2:03.9

That is not true.

2:04.7

It's just making stuff up.

2:06.8

Dude, one of the people I met up this morning, he's in marketing.

2:09.6

And we're talking about how we're finding mid-level managers who are older,

2:16.9

who are starting to adopt AI, they're the ones,

2:20.2

we're both seeing this pattern that are starting to show us work that was pure A-generated

2:26.1

and they didn't check their work. And I'm like, I don't have that problem anymore. They're like,

2:29.8

why? I'm like, my team knows if they send me AI generated crap and it just sucks.

2:51.5

You know, you get a warning. If you do it again and you didn't even review it, you know, I'll write you up. The first time I don't, you know, I don't write you up. But the second time you do it, I'll write you up. If the third time you do it and you're not checking, you're just giving me AI stuff, you're pretty much not working at the company. And I try to be fair at this.

...

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