The Twinkie: From Bankruptcy to Billions
The Journal.
The Wall Street Journal
4.2 • 5.8K Ratings
🗓️ 29 September 2023
⏱️ 19 minutes
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| 0:00.0 | The other day, I talked to a man named Mark Langston. |
| 0:09.4 | He runs a Facebook page for fans of the golden, highly processed, cream-filled sponge cake |
| 0:16.6 | known as the Twinkie. |
| 0:18.4 | Does my life center around Twinkies? |
| 0:20.5 | No. |
| 0:21.5 | Do I enjoy them? |
| 0:22.5 | Absolutely. |
| 0:23.5 | Do I think they're one of the bonuses in life you bet, I do. |
| 0:29.2 | Mark is 63, and he's loved Twinkies since he was a kid. |
| 0:32.8 | I've always liked them, but I don't ever remember not eating them. |
| 0:37.7 | That's amazing, because I don't remember the last time I had one, so if I could just |
| 0:44.7 | ask you to describe a Twinkie for us. |
| 0:49.4 | Sure, yellow, soft, moist, sweet. |
| 0:56.5 | What else could there be? |
| 0:58.7 | Why do you like Twinkies so much? |
| 1:03.6 | I kind of like that they're survivors. |
| 1:06.2 | They've had several lives across the years, and they just keep coming back, especially |
| 1:12.0 | in the grocery store and in the convenience stores, at least the ones I've visit there |
| 1:16.7 | there, to include other iterations, sometimes chocolate, Twinkies, strawberry, Twinkies. |
| 1:24.0 | I saw pumpkin spice now that were in the fall. |
| 1:29.0 | Lately, Twinkies have been doing well. |
| 1:32.0 | In fact, they've been doing so well that the food giant jam smucker is buying their |
... |
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