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The Journal.

The Twinkie: From Bankruptcy to Billions

The Journal.

The Wall Street Journal

News, Daily News, Business News

4.25.8K Ratings

🗓️ 29 September 2023

⏱️ 19 minutes

🧾️ Download transcript

Summary

Twinkies have been around for almost a hundred years. During the course of the cake’s history, the company that makes Twinkes went into bankruptcy twice. WSJ’s Jesse Newman explains the strategic changes and snacking trends that led J.M. Smucker to announce it is buying Hostess for $4.6 billion. Further Listening: -The Agony and the Ecstasy of Tab -Oatly Pioneered Oat Milk. Now it’s Struggling to Keep Up. -PepsiCo’s New Healthy Diet: More Potato Chips and Soda Further Reading: -Why the Twinkie Is Now Worth Billions -Smucker Sets Sights on Snacks With $4.6 Billion Twinkies Deal -America Is Binging on Snacks, and Food Companies Are Eating It Up Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

The other day, I talked to a man named Mark Langston.

0:09.4

He runs a Facebook page for fans of the golden, highly processed, cream-filled sponge cake

0:16.6

known as the Twinkie.

0:18.4

Does my life center around Twinkies?

0:20.5

No.

0:21.5

Do I enjoy them?

0:22.5

Absolutely.

0:23.5

Do I think they're one of the bonuses in life you bet, I do.

0:29.2

Mark is 63, and he's loved Twinkies since he was a kid.

0:32.8

I've always liked them, but I don't ever remember not eating them.

0:37.7

That's amazing, because I don't remember the last time I had one, so if I could just

0:44.7

ask you to describe a Twinkie for us.

0:49.4

Sure, yellow, soft, moist, sweet.

0:56.5

What else could there be?

0:58.7

Why do you like Twinkies so much?

1:03.6

I kind of like that they're survivors.

1:06.2

They've had several lives across the years, and they just keep coming back, especially

1:12.0

in the grocery store and in the convenience stores, at least the ones I've visit there

1:16.7

there, to include other iterations, sometimes chocolate, Twinkies, strawberry, Twinkies.

1:24.0

I saw pumpkin spice now that were in the fall.

1:29.0

Lately, Twinkies have been doing well.

1:32.0

In fact, they've been doing so well that the food giant jam smucker is buying their

...

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