You're listening to the Creating a Brand podcast where we deliver weekly masterclass interviews

on topics to help you make your first or next step in business the right one.

I'm your host, Alex San Felipe.

Whether you're applying for a job, trying to land a new client, or even

pitching your business to investors, each will require someone to have faith that you will

succeed in your endeavors. My question is this, do you have what it takes for someone to bet on you?

In today's episode, I am talking with Sineal Gupta about his incredibly impactful book,

titled Backable. In our conversation, Sineal shares the surprising truth behind what makes people take a chance on you.

For links to resources that will be mentioned during this episode, please visit CreatingAbrand.com

slash 085.

And now here is my conversation with Sineal Gupta about becoming backable.

Okay. Gupta about becoming backable. So, Neil, welcome to the Creating a Brand podcast.

Hey, it's great to be here.

Thanks for having me out.

I'm a huge fan of the show.

Ah, thank you.

I really appreciate that.

Definitely means a lot coming from you.

And I got to say, I thoroughly enjoyed your new book, Backable.

You successfully accompanied inspiring stories with practical applications. probably the best way I can put it.

And that's a hard thing to do. So great work on this. Oh, thank you very much. Yeah.

No, I mean, you know, when you're writing a book, you know, I have found that people either write a book

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