The Truth Behind Tequila: Why it's the Cleanest Alcohol and Revealing the Class Action Lawsuits | Robert Laird E384

The Rich Somers Report

Rich Somers

Business, Investing

5.0 • 1K Ratings

🗓️ 12 August 2025

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

Not all tequila is created equal—and some brands are getting exposed. In this episode, Rich sits down with Robert Laird, the CEO of Dios Azul Tequila, to unpack why real tequila is one of the cleanest spirits you can drink—and the shady practices behind the brands that aren’t playing by the rules. From additives and fake aging to class action lawsuits shaking the industry, Robert breaks it all down. They cover: How to tell if your tequila is pure (and why most aren’t)The additives hiding in p...

Transcript

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0:00.0	Yeah, one thing I will tell you about this business is if you don't have heart and soul within your team, if they're not, you know, believing in you and believing in the leadership, you're debt because it's a lot of work.
0:11.6	And you have so many front lines that are representing your brand and your vision and you're, you know, that if if you're not carrying the bricks as a leader, they're not going to do it either.
0:22.2	Welcome to the Rich Strummers Report where we talk real estate, business, and wealth
0:26.0	building all while keeping it real. No fluff, no BS. I hope that you enjoy the show.
0:35.9	All right, guys, welcome to another episode of The Report.
0:39.5	Today, I got someone who's doing big things in the tequila space,
0:44.3	partner with Dana White, partner with the UFC, partner with the local soccer club out here in San Diego doing big things.
0:51.0	I got my man, it's long overdue.
0:52.4	I got my man Robert layered on the pod. What's up,
0:54.8	Robert? I'm doing well, man. Thanks for having me. Dude, appreciate you coming on. Long overdue. Long overdue. You said something before we started recording. You used to work in car sales. I did. Yeah. I used to work in car sales too, bro. I'm not surprised, especially because there's a certain breed of us where it's just very hard to beat us. What kind of cars did you sell?
0:56.8	So I especially because there's a certain breed of us where it's just very hard to beat us.
1:13.4	What kind of cars did you sell?
1:14.6	So I ran Mercedes-Benz dealerships for a decade.
1:16.9	And then I ran BMW for about five years after that.
1:19.3	So I'm 15 years in the car business.
1:21.6	I actually was selling Cadillacs originally in high school.
1:25.2	Damn.
1:25.7	Did I didn't know that?
1:26.3	I didn't know that.
1:26.9	I did not know that.
1:28.1	Yep.
1:28.7	The car industry teaches you a lot of things. A lot of things. And, you know, I have a background in sales, but I think the number one skill that you could have in entrepreneurship and starting a business is the ability to market yourself and sell. 100%. That. and it's overcoming the objections and understanding and reading your clients and customers.
	...

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