The Truth About Sustainable Beauty with AORA Mexico Founder Nour Tayara
Gloss Angeles
Kirbie Johnson and Sara Tan
4.6 • 772 Ratings
🗓️ 24 April 2026
⏱️ 35 minutes
🧾️ Download transcript
Summary
This week, we’re joined by Nour Tayara, founder of AORA and a beauty industry veteran on a mission to make beauty plastic-free. After nearly two decades at L’Oréal, Nour pulls back the curtain on what he learned about waste, overconsumption, and the myths we’ve been sold about “luxury” packaging. We get into how AORA is rethinking sustainability from the ground up, why Mexico is central to the brand’s story (and how to do that respectfully), plus the real data behind building a purpose-driven beauty brand.
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Transcript
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| 0:00.0 | G.M. |
| 0:02.0 | Los Angeles. |
| 0:05.0 | Hi Kirby. |
| 0:07.0 | Hi, Sarah. |
| 0:08.0 | Welcome to Los Angeles. |
| 0:14.0 | Northayara, welcome to Los Angeles. |
| 0:17.0 | We're thrilled to have you. |
| 0:19.0 | Thank you. |
| 0:20.0 | I am thrilled myself. This is a big moment for me. |
| 0:22.2 | Thanks for wearing our colors. You look fab. Didn't mean it, but it's perfect. We kick off every |
| 0:28.0 | episode with a guest by asking, what's on your face? Right now, I have, uh, I saw Sophie Pavett |
| 0:37.0 | when I was in New York and she gave me a facial and it was life |
| 0:40.6 | changing. Literally, I've never felt so, so good, so glowy. So I've been using her mandelic, |
| 0:48.2 | which I didn't think, I don't have acne, so I didn't think I need it, but I've been using it. |
| 0:52.4 | She said, use it three times a week and it's been |
| 0:54.8 | just very fresh on my skin. And I have right now her new sunscreen. The purple one, whenever I have |
| 1:01.7 | an important day, and this is an important day, I start with the forever eye mask from you. Yes. So |
| 1:08.9 | those are the two things really. I have a very, very simple routine. And at night, I do instant angel from you. Yes. So those are the two things really. I have a very, very simple routine, |
| 1:11.9 | but at night I do instant angel from you. Like it's very skincare, very easy. Love it. I love that. |
| 1:17.8 | I mean, both the mandelic acid serum and the sunscreen are so good. Do you have a fragrance? |
| 1:23.1 | I do. I wear the same fragrance for the past like 16 years. And it's from Penaligan. And it's called |
| 1:31.5 | Halfetti. What does that smell like? It's woodsy with a bit of wood. It's very, very traditional, |
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