David, welcome to the Sales Made Easy Podcast, sir. What's the good word? You already said the great

words, which is gratitude and empathy, the one-two punch of making money, helping people,

and having fun, which encompasses to me sales and the ease, not the dis-ease of providing value to

exceed what we're asking for. Oh my goodness. You said ease, not dis-ease of providing value to exceed what we're asking for.

Oh, my goodness. You said ease, not dis-ease. That's almost right up the title with Sales Made

Easy. People get super stressed over selling, over the idea of selling. It's all over their face.

They wear it. They get sick sometimes. What's been your secret for over the years to develop this approach to sales?

Well, first of all, you gotta be really annoying.

And when I say really annoying, I learn that about being a parent myself, about being annoying.

Because what you need to do is be repetitive.

You need to repetitive about how you teach people,

how you mentor them, how you coach them, but you have to instill in them the repetitiveness

of practice themselves. You know, when you become a professional on something, you practice

it. Whether you're a doctor, a lawyer, an athlete, a golfer especially, you got to practice.

And so many people think that sales is an innate being.

It is a genetic and energetic inheritance.

Look, LeBron James would have been a decent basketball player genetically, energetically as well.

But that man practices like Kobe Bryant, Magic Johnson, and Michael Jordan practice.

And so it takes more than being a natural salesperson to sell.

You need to practice.

And in order to practice, you've got to be annoying.

You got to be repetitive and honest.

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