The Truth About Increasing Your Chances of Going Viral

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 25 January 2021

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today’s episode is a GaryVee TV Classic! Everybody wants to work on one video, have it go viral, and gain a million followers overnight. The truth is that is so unlikely and is not a realistic or practical way of building your following. There are no shortcuts or a secret formula to make your videos instantly go viral, otherwise, everyone would do it. The real strategy of going viral is to stop worrying about going viral. Make content that you enjoy making, brings value to your audience, engage with your followers, build a genuine community. Then maybe your dedicated fanbase will amplify your content enough for you to have a "viral moment"

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Transcript

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0:00.0	This is the Gary V. Audio Experience.
0:05.0	Do you have a system for consistently generating viral content?
0:09.0	No.
0:10.0	Because viral content by nature is viral and uncontrollable.
0:16.0	I have a system to produce consistent content with the hope of it being viral.
0:23.0	Do many people sit around all day trying to figure out how to make something viral?
0:29.0	That's against the definition of viral.
0:34.0	Make content, make good content, and then have your moments in time.
0:39.0	Do you know what I mean?
0:41.0	Let me tell you one thing about everybody who's still waiting for their first piece of viral content.
0:46.0	It's not as exciting as you think it is.
0:49.0	It'll do great.
0:50.0	You'll build up bigger lists. More things will happen.
0:53.0	And then two days later, you'll just be just a little higher.
0:57.0	It's not this great Nirvana that people think.
1:00.0	Everybody's looking for this quick thing.
1:03.0	And that's why people love viral.
1:05.0	There's this dream that you're going to make some sort of Facebook post or YouTube video or Instagram post.
1:10.0	And it's going to change your life.
1:12.0	There's a reason a lot of tickets work.
1:16.0	People are looking for the quick fix.
1:19.0	And it happens once every 1,5 million, trillion times.
	...

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