Welcome to Office Hours of ProPG.

This is the part of the show where we answer your questions about business, big tech

entrepreneurship and whatever else is on your mind.

If you'd like to submit a question for next time, you can send a voice recording to OfficeHours

at PropggeGedia.com.

Again, that's OfficeHours of Prophemymedia.com.

Or post your question on the Scott galloway subreddit and we

just might feature it in our next episode question number one it comes from hillary from california

hi scott it's hillary beach calling you from california with a question about g lp1 drugs you've been

an extremely strong advocate for the value of these

drugs, but the more I learned, the more I'm concerned about them, they undermine our body's

ability to build and maintain muscle mass and seem to require Herculane efforts to offset

this negative trend.

When I had Claude do a research summary, it came back with 30 to 40% of weight loss being muscle

and that you would need to do resistance training three to five days a week and take in

1.6 to 2.3 grams of protein per kilo of fat-free mass to counter this effect, which sounds

pretty daunting to most of us. And getting the protein in is really hard when you're not hungry

and your body is working against you eating properly. So for those of us no longer youthful,

as you know, muscle mass is really important to avoiding falls and maintaining our function and mobility.

So assuming that you're aware of all of this and this downside risk, I wonder how you have been factoring this into your thinking about the value of taking these drugs.

As I'm struggling of this, it seems to me that it would be a setup for undermining healthy aging

and my ability to retain muscle mass.

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