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The Wirecutter Show

The Truth About Counterfeit Beauty Products Online

The Wirecutter Show

The New York Times

Wirecutter, Products, New York Times, Home & Garden, Education, Product Recommendations, Leisure, The Wirecutter Show, Life Hacks, Society & Culture, Testing, Recommendations, Podcast, How To

4.21.2K Ratings

🗓️ 25 March 2026

⏱️ 37 minutes

🧾️ Download transcript

Summary

Fake beauty products are everywhere online. We dive into why you should avoid them and how to spot counterfeits that could harm your skin.

Transcript

Click on a timestamp to play from that location

0:00.0

There was a NAR's concealer,

0:06.7

alleged NAR's concealer,

0:08.9

that was a 2% match to its real counterpart.

0:14.3

And Rachel, she told me,

0:16.7

this may as well be applesauce.

0:18.8

That was how unlike they were.

0:25.2

Music This may as well be applesauce. That was how unlike they were. I'm Rosie Garron, and you're listening to The Wirecutter Show.

0:40.3

Hey, it's Rosie Garan'm running solo today, and my guest is my colleague here at Wirecutter, senior staff writer Rose Laurie.

0:48.3

Rose spent the last several months trying to answer a question that even I admittedly didn't realize was an issue

0:55.7

as widespread as it actually is, the problem of counterfeit makeup and beauty products being

1:01.7

sold online. You probably know about bootleg products, maybe you've even bought some, but counterfeit

1:08.9

cosmetics can actually pose serious health risks, and unfortunately, it's

1:13.9

becoming harder and harder for regular folks to spot the reel from the fake online.

1:20.5

Rose spent months reporting in what she calls the astonishingly pervasive cesspool of counterfeit

1:27.1

beauty products sold online.

1:29.2

As she writes in her article, quote,

1:31.6

In certain corners of the internet, your chances of buying an item that isn't what you think it is

1:36.5

are unfortunately and shockingly high.

1:39.9

So after the break, Rose is going to walk me through her findings,

1:43.4

and we'll talk about how she set out to answer the question of what's real, what's fake,

1:48.5

and how we as online shoppers can identify the differences and avoid being scammed.

1:54.1

Stick around. We'll be right back. My guest today is Rose Mora Lori. Rose is a senior staff writer here at Wirecutter.

...

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