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She's So Lucky

The Truth About Being Authentic Online with Jaz Smith

She's So Lucky

She's So Lucky

Health & Fitness, Entrepreneurship, Business, Education, Self-improvement, #Shessolucky, Balancedblackgirl, Lesalfred, Balancedles

4.8 • 2.5K Ratings

🗓️ 9 September 2025

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

#309: Is it possible to maintain visibility and authenticity at the same time?

In this episode I’m joined by content creator and entrepreneur Jaz Smith to talk about what it actually looks like to build a brand around your real life.

We get into her evolution from working in real estate to becoming a full-time creator, what shifted when she started treating social media like a business, and how she balances visibility with authenticity in a world that often demands both.

Jazmyn shares the behind-the-scenes of growing her platform with intention, the pressure of always being “on,” and why some of the most powerful career moves don’t look like work at all.

This conversation is such a refreshing reminder that growth can be strategic and human.

We Talk About…

  • Her pivot from real estate to full-time content
  • The exact moment she started treating TikTok like a job
  • How she planned her dream wedding on her own terms
  • The parts of her life she doesn’t post
  • Navigating friendship changes in your 20s and 30s


Resources:


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Keep in touch:


Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.


Produced by Dear Media.


See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0

The following podcast is a dear media production.

0:11.8

Thank you for tuning into this week's episode of She's So Lucky. My name is Les. I am your host,

0:16.5

and I appreciate you tapping in. This podcast is all about the different ways that we create our own luck.

0:24.3

And today I am joined by a guest who has certainly done that.

0:28.7

Now, authenticity is a word that we hear thrown around a lot,

0:32.2

especially when it comes to how we all show up online.

0:35.6

And it's also a hot topic of conversation around content creators and how content creators show up online. And it's also a hot topic of conversation around content creators

0:39.7

and how content creators show up online. So I was really excited to sit down with a creator who I think

0:44.7

really embodies authenticity and who really beautifully brings her audience along on her journey.

0:51.1

So I'm joined today by Jazz Smith. You may know her. It's just Jazzy IDK on TikTok and on

0:55.9

Instagram to talk more about what it has been like to kind of grow up and evolve in your 20s and

1:01.5

to bring your community with you. So we talk about everything from the different ways her life has

1:06.9

changed as she's evolved her platform, the business behind creation, navigating friendship

1:12.6

changes as life changes in your 20s and 30s, and so much more. So please join me in welcoming

1:18.2

Jazz to the show.

1:25.2

Jazz, welcome to she's so lucky. Oh, God, thank you. I'm excited.

1:28.2

I'm excited to have you.

1:29.5

I've been following you for a while. I feel like it's been like a minute. Yeah. I think so. Wait, that's at least a year. Which feels like forever to me. It does. Yeah, for sure. Like content timeless, you get to know a lot. It is. No, years a long time. I mean, I've been following you for a long time, too.

1:43.5

I think probably still in COVID.

1:46.6

Like when you would like like, stand on the coffee table and like,

1:49.8

that's a fever dream to me. Like, I, that time period of my life, I look back and I'm like,

1:54.1

oh my gosh, that was, feels like a lifetime ago, like how much has changed in this short period

...

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