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Proof

The True Cost of Mezcal

Proof

America's Test Kitchen

Society & Culture, Food, Arts

4.41.8K Ratings

🗓️ 7 November 2019

⏱️ 48 minutes

🧾️ Download transcript

Summary

Mezcal has recently enjoyed a spike in popularity, which brought a welcome surge to the Oaxacan economy, the southern Mexican state where Mezcal is produced. But is the demand for Mezcal outgrowing the supply? What can be done to ensure it survives for years to come without sacrificing the agave plants and land that sustain it? Can mezcal avoid becoming the next tequila? See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

The folks at Oxo are on a mission to make everyday experiences a little better.

0:05.0

And for product engineer Becca Del Monte, it can be hard to leave that mission at work.

0:10.0

I think when you walk into someone else's kitchen you see right away what tools they should have to make it better.

0:14.0

You are very aware of how much they're putting up with.

0:18.0

And everyone does this because it's just like over time they break down or you bought it one time at the grocery store I need to think about it and it's just incredible how much better it could be so I'm usually just has put like a list going when I'm in someone's kitchen. I'm like I'm gonna get you all these things don't even worry about it. It's going to be so much better.

0:33.6

Let Becca make your kitchen better.

0:35.7

Shop all products at Oxo.com.

0:37.7

That's OXO.com.

0:39.7

Oxo, better guaranteed. A guarantee. their quiz.

1:00.0

Good morning class. Welcome to Economics 101.

1:04.1

Today we're going to be discussing the law of supply and demand, which is anyone,

1:09.1

that the market price of a product is usually the effect of the relationship between the demand for the product and its availability.

1:19.0

In general, high supply and low demand will keep the price of a product anyone anyone low and the

1:25.9

inverse is usually true low supply and high demand will drive the price

1:30.0

anyone up. But what happens when an industry or more specifically mother nature

1:38.5

struggles to keep up with demand anyone? Anyone know the effects? Buehler? Buehler. Buehler. Buehler. Today we're talking about the true costs of producing Mezcal.

1:57.0

In Mexico, in Mexico, there's always an excuse to celebrate.

2:04.4

Always.

2:05.4

Birthdays are never low-key.

2:07.4

Going away parties are a guaranteed way to miss the flight to your next destination.

2:12.4

The ritual of celebration is consummated.

2:15.0

Can we say that?

...

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