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Retropod

The 'Toy King' who never aspired to the throne.

Retropod

The Washington Post

History, Education For Kids, Kids & Family

4.5670 Ratings

🗓️ 23 December 2019

⏱️ 7 minutes

🧾️ Download transcript

Summary

Toys R Us founder Charles Lazarus had no idea how big the toy industry would become.

Transcript

Click on a timestamp to play from that location

0:00.0

Hi there, this is Jeff Edgers. 50 years ago, the Rolling Stones headlined a free concert that ended in chaos,

0:06.6

violence, and death. It was called Altamont. I spent the last eight months reporting on it to try to

0:12.3

understand what it meant and why everything went so wrong. I talked to everybody I could, from Keith Richards

0:18.5

to the guy who built the three-foot stage.

0:24.1

You can listen to the story now on the All-told podcast.

0:30.1

Get it at Washington Post.com slash podcasts or wherever you listen to podcasts.

0:32.4

Hey, history lovers.

0:39.3

I'm Mike Rosenwald with Retropod, a show about the past, rediscovered. In the early 1980s, a week before Christmas, a woman walked into a supermarket-sized store

0:46.4

in Tyson's Corner, Virginia, and became so dumbfounded that she started talking to herself.

0:55.1

Where's the robot, she said, and the hairy monster?

1:00.7

A Washington Post story that recounted her muttering did not say she was delusional.

1:06.1

She was simply overwhelmed by a store that had become like McDonald's, an American institution.

1:16.0

Toys are us.

1:18.1

What we are is a supermarket for toys, founder Charles Lazarus once told the post,

1:24.4

we don't have a competitor in variety. There is none. Of course, many other

1:32.3

toy dealers would eventually come along, Target, Costco, Walmart, Amazon. But back in the 1980s,

1:40.3

and for several decades before, Lazarus was right. Nobody could compete. The Toy King,

1:49.7

headlines called him. You might remember one of his advertisements.

1:58.7

The Toy King never aspired. toys, the guy a million toys, the toys, the rocks that I can play with.

2:05.8

The Toy King never aspired to the throne.

2:08.8

He was a cryptologist, of all things.

2:15.8

After serving in World War II, Lazarus returned home to the nation's capital, hoping to start a family.

...

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