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Loan Officer Freedom

The Top 40 Rule: How Consistency and Systems Built 150 Units a Year

Loan Officer Freedom

Carl White

Education, Business, How To

4.9753 Ratings

🗓️ 11 February 2026

⏱️ 40 minutes

🧾️ Download transcript

Summary

Episode 623

When you're ready to see the routine Justin is talking about, go to GetMoreLoans.com. Carl and the team will walk you through the same structured process he uses and show you exactly how it works, whether you end up becoming a member or not.

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, Carl sits down with Justin St. Clair, a Eugene, Oregon loan officer and sales manager who closed roughly $60 million across 150 units last year while helping lead a branch doing hundreds of millions in volume. Justin shares how getting started on a top producer's team early in his career helped him build the right habits fast and set the foundation for long term growth.

Justin breaks down the single discipline that keeps his referral partners loyal and engaged: a clearly defined Top 40 list and a simple weekly rhythm that never lets relationships go cold. He explains why most loan officers lose business without realizing it, how the 21 day rule quietly costs referrals, and why consistency beats charisma every time.

They also dig into why many loan officers have enough leads but still struggle to scale, including slow speed to lead, lack of structure, and trying to do everything themselves. Justin shares how systems, delegation, and empowering your team unlock growth, along with practical advice on what to fix first if you are closing two loans a month and want to move to the next level.

Transcript

Click on a timestamp to play from that location

0:00.0

Justin St. Clair.

0:08.5

How you doing, my man?

0:09.5

I'm good.

0:10.5

How are you, Carl?

0:11.5

Well, I hear you're better than good.

0:12.8

I hear, what was that, FF, frickin' fantastic is what Jimmy tells me.

0:18.5

I'm right.

0:19.5

Yeah.

0:20.5

So if I'm correct, this is the second time that we've met.

0:23.2

First time was in Phoenix.

0:24.7

Yes, we met Phoenix.

0:26.4

Yep.

0:27.1

And so bringing everybody up to speed here a little bit.

0:29.9

So banker, broker, loan officer, branch manager, kind of give us a little bit of the lay of the land.

0:34.8

Yeah.

0:35.4

Loan officer was summit funding.

0:36.8

I've now been in the

0:37.8

business for 10 years. Got a, got a team of two loan partners, a team loan officer. So I've got

0:45.2

personal production. Last year I did just under 60 million in production. And I'm also the sales

0:52.5

manager for our branch, which I should know the numbers

0:57.4

but it's a pretty large branch so yeah it's get get get get get estimate it's you know

1:02.6

within the ballpark 400 to 500 million my man good for you buddy so yeah it's a it's a it's a

...

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