THE TOP 3 THINGS THAT WILL TAKE YOUR CAREER TO THE TOP IN B2B SALES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 • 1.2K Ratings

🗓️ 27 May 2022

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

Try Scratchpad - The fastest way to update salesforce for FREE: https://brianburns.me/Scratchpad Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED. Email me additional questions: briangburns@me.com — SAMPLE EMAIL TO EXPENSE THE COURSE MGR, I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face. They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and would like your help in expensing the course. It would pay for itself if I closed only one new deal of $X value. Please let me know by Friday if I can move forward with this 1 year course. Thanks, ME ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2 Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns

Transcript

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0:00.0	Today, a lot of people are treating cold outbound like it's warm inbound, meaning that they're
0:07.4	starting where the sales rep is at, talking about the product and maybe even the problem
0:13.7	and how other people are solving it.
0:16.0	But yet, the client, the prospect, is like, who, who are you?
0:21.2	What is this?
0:22.2	Let me explain why I don't need this.
0:25.8	If somebody's talking to you about something new, something different, what's your reaction?
0:32.4	Your first reaction is like, don't I already have something like this?
0:35.6	Is this really something I care about?
0:38.2	The art of starting a conversation and developing it into getting a meeting is kind of a game
0:45.3	changer if you're in B2B sales.
0:48.6	Because if you look at your inbound, not much of it and what there is, not that good.
0:55.2	So what choice do you have?
0:57.2	You have your existing accounts, you have your lame old current or approach because most
1:03.7	of the people I talk to, it's like, before the course, it's how many meetings you're getting
1:08.6	per week and it's a half, a half a meeting, what's that?
1:15.0	If you want to learn this skill and really take your game to another level by understanding
1:20.6	how mammals start conversations with strangers and build them into meetings, check out the
1:28.4	course, start the conversation, get the meeting.
1:31.2	It's a game changer, it'll fill up your calendar with highly interested people, people who
1:36.9	are willing to talk with you.
1:39.2	That is the beauty.
	...

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