THE TOP 3 THINGS I LEARNED IN 2024 THAT WILL HELP YOU SELL MORE

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 • 1.2K Ratings

🗓️ 5 January 2025

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Transcript

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0:00.0	Well, 2024 is in the books. Here we are in 2025, and I thought I'd kick off the year with some of the things that I learned in 2024 and to share them with you, kind of in a concise, direct way, so that hopefully you can benefit from it.
0:22.6	Let's start off with probably the biggest epiphany that I had in 2024.
0:28.6	And it's more of a culmination, a different way of looking at it.
0:33.6	It's not like I didn't completely notice this before. I remember making videos about this over 10 years ago,
0:41.4	but I didn't really understand the impact that it has on each of us and our ability to learn how to
0:50.1	sell and become good at it. The first one is our instincts. Now, let's first define what they are.
0:59.4	You know, what are you feeling right now? What are your instincts for what's going to happen in
1:04.9	2025? It feels like we've got a lot of time. We've got a fresh year ahead of us. A reasonably good
1:14.2	economy, at least in the U.S., lots of change, of course. But I think we've been through
1:22.4	a lot of rough stuff, and I think it's going to be good. Okay, that's our instincts. Now, who knows
1:28.9	what reality is, but what good are our instincts? Well, it kind of condenses down a lot of our
1:37.1	thought. Instead of analyzing everything, we kind of go with our gut feeling, our instincts. But they're not
1:47.9	foolproof. And a lot of times when we're in new situations where our instincts haven't been
1:55.6	built off of hundreds or thousands of instances, examples, case studies, our instincts might fail us.
2:05.7	Let's look at an example.
2:08.5	Meeting goes great.
2:11.4	Fantastic.
2:12.3	They love the idea, the product.
2:15.1	They say to the decision maker.
2:17.9	Send us a proposal.
2:20.5	Okay.
2:21.5	And your instincts are, well, it's obvious, send them a proposal.
	...

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