Today, a lot of people are treating cold outbound like it's warm inbound, meaning that they're

starting where the sales rep is at, talking about the product and maybe even the problem and how

other people are solving it.

But yet the client, the prospect, it's like, who?

Who are you? What is this? Let me explain why I don't need this.

If somebody's talking to you about something new, something different, what's your reaction?

Your first reaction is like, don't I already have something like this? Is this really something I

care about? The art of starting a

conversation and developing it into getting a meeting is kind of a game changer if you're in

B2B sales. Because if you look at your inbound, not much of it. And what there is, not that good. So what choice do you have? You have your

existing accounts, you have your lame old current approach because most of the people I talk to

it's like before the course, it's how many meetings you're getting per week? And it's a half, a half a meeting.

What's that?

If you want to learn this skill and really take your game to another level

by understanding how mammals start conversations with strangers

and build them into meetings, check out the course. Start the conversation.

Get the meeting. It's a game changer. It'll fill up your calendar with highly interested people,

people who are willing to talk with you. That is the beauty. We have to have that conversation.

If you're wondering if they need your product, they don't.

It's our job to create that and build up that need.

They may want it.

They may have a need that they don't recognize.

...