Today, I'm honored to introduce you to my dear friend, Jordan Lips, an incredible father to a ridiculously cute young girl with another on the way, amazing husband, dog lover, and world-class nutritionist and strength coach.

Jordan is one of the most kind, humble, intelligent, and nuanced individuals I've ever met.

We met for the first time at a coffee shop in New York City nearly 10 years ago, and I've been blessed to watch him become a truly incredible man. Jordan is one of the greatest coaches in the world, and I'm beyond blessed to have him here with me today. Jordan Lips, welcome to the podcast. Yeah, I'm happy to be here, man. That is quite a bit to live up to. So let's see how I do. Dude. So before we start, who are you? Yeah, I am verbatim what you said. World's great. No, I'm a coach and a father, a nutritionist. I enjoy, you know, working with people one-on-one with a wide range of health pursuits from building muscle to running and cardio has been a pursuit that I'm sure we'll talk about today.

Started off more in the like hypertrophy space, helping people build muscle in a time efficient manner, but have certainly broadened my scope of what I'm interested in these days.

What misconceptions do people have about you?

Oh.

Well, I think you at some point had said, oh, I always thought of you as the hypertrophy guy.

I did.

Or as like the maximizing hypertrophy guy.

Yeah.

And I don't know if that's a misconception or just like a prior conception or like a conception in need of updating because I was certainly that at some point in my life.

But that might be a misconception.

I think I think I'm very interested in let's use.

I don't want to use fancy unnecessary terminology like maximizing hypertrophy, but building lots of muscle.

I'm very

interested in that, but almost paradoxically, because learning everything I can learn about

maximizing muscle growth can help me be lazy with it. It's like if I can learn every way to do it

in the most effective way, I can also figure out how to do it really well in a short period of time.

And so by learning everything there is to know about how to maximize muscle growth, I can also figure out how to do it really well in a short period of time. And so by learning everything there is to know about how to maximize muscle growth, I can

also take principles from that and help people do it in an hour a week, 90 minutes a week,

40 minutes a week. And so I might, you know, take certain courses and put out certain content

and consume other people's content that is in that space of like

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