The Three Buyer Identities That Can Make or Break Your Sales
Woman of Influence
Julie Solomon
4.7 • 1.5K Ratings
🗓️ 17 September 2025
⏱️ 25 minutes
🔗️ Recording | iTunes | RSS
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| 0:00.0 | Let me tell you this, there is nothing more costly than getting exceptional at building the wrong thing. |
| 0:08.0 | Welcome to the influencer podcast. I'm your host, Julie Solomon. If you found yourself here, it means you are ready to unleash the powerful visionary that lives inside you, turning you into an authentic leader who creates influence, impact, and |
| 0:23.0 | change. Let's get started. |
| 0:29.7 | Hello, my friends, and welcome back to today's episode. Now, today's episode is a little |
| 0:34.8 | different. I want you to think of it as a private debrief for me to you. |
| 0:40.3 | Over the past week, I hosted a live training called The Messaging Reset, and hundreds of you showed up. |
| 0:47.5 | The energy was so good. It was so electric. But I know that not everyone can make it live. |
| 0:52.1 | So what I wanted to do today is I wanted to bring you |
| 0:54.9 | a distilled version of that experience here on the podcast. Why is that? Well, it's pretty simple. |
| 1:02.6 | The truth is, your business does not rise or stall because of how many rails you post, |
| 1:09.6 | how fancy your funnel is, or how often you go live. |
| 1:13.3 | It rises or stalls because of the message and more importantly, who you are speaking to behind |
| 1:20.5 | that message. And messaging is not just content. Messaging is your ethos. It's how you lead |
| 1:27.2 | yourself. It's how you position your offers. It's how you attract or repel content. Messaging is your ethos. It's how you lead yourself. It's how you position your offers. |
| 1:29.8 | It's how you attract or repel clients. It's how you hold your team. It is the literal root |
| 1:36.0 | system beneath your entire business. It is the identity behind the words that you use and the identity of the women those words call in. |
| 1:48.5 | So when your message is misaligned, the cost is massive. |
| 1:53.9 | Yes, it costs money, but most importantly, it costs you clarity. |
| 1:59.6 | It costs you confidence. |
| 2:03.7 | It costs you the ability to fully embody your mission and be the vessel that you were called to be. Your mess can be a part of the content |
| 2:13.3 | that you create and your origin story and your journey, but it cannot be your message. |
| 2:20.0 | It cannot be the foundation of your business because if your message is still built around |
... |
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