Hello, everybody. Welcome to this slightly late, free TF. Nova remains on a holiday, but Hussein and I are ably holding

down the fort with frequent guest returning champion San Francisco Billboard perplexedness correspondent.

Wendy Lou, Wendy, welcome to the show.

Thanks for having me back. It's so great to be back here.

What sort of kicked this off? And I have a few bits of news I wanted be back here. What sort of kicked this off?

And I have a few bits of news I wanted to discuss first.

But what really kicked this off was there's a company.

I think it's easiest to describe as a new Theranos that said the difference between us and the old Theranos is that our Theranos thing will actually work. And what

we're going to do is advertise. Advertise. Advertise, advertise, advertise. But I think Wendy and I

both realized we were working on pieces about Delve. Yeah. So the reason I noticed Delve is because

this company last fall spent, I think,

almost a million dollars in advertising around San Francisco. And I know this number because

they had a blog post where they broke down the details of their advertising expenditure,

$750K between September and November. Billboards on the highway, just billboards all

over the city, bus wraps. They had a million wraps all over the bus. Other public transit ads,

just you would walk into a station and you would see a column just covered with the Delve logo. And then

they would have just the logos of the companies that

use Delve. And so I noticed this last year and I thought, what is this company? I bet they're doing

something kind of sketchy, but I didn't, you know, nothing, there's nothing really public about

how sketchy they were. And then just the other day, something came public and it, yeah, it's kind

of amazing that, I don't know, it's like, is there any other way for the story to end, honestly? Probably not. It's a good thing that you delved into it, found out. And I'm excited to delve into it further during this episode. I'm so excited to delve into this, M-Dash. Where shall we start? What I loved is, I believe in that blog post, I was reading,

I read it with an open mouth the other day that they said, and the other thing is that by spending

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