The Terrifying Trend We Are Seeing In Digital Marketing #2030

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 10 March 2022

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2030, Neil and Eric reveal the terrifying trend they are seeing in digital marketing and what to do about it. We’re entering a period where digital monopolies no longer have the same amount of sway and power to determine market success. Instead, brand recognition is becoming the most important indicator for marketing success. Tune in to find out how this is changing the digital marketing landscape and why this trend could have an alarming impact on your business! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Terrifying Trend We Are Seeing In Digital Marketing. [00:30] The trend we’ve noticed: people are becoming less reliant on platforms and more reliant on brands. [01:10] How brands help you become less reliant on platforms. [02:27] How to build a good brand. [02:54] Why, if you don’t build a brand, you won’t win. [03:25] The four forms of leverage: code, capital, labor, and media. [04:22] Digital marketing is becoming increasingly challenging and why that’s a good thing. [05:04] That’s it for today! Don’t forget to rate, review and subscribe! [05:13] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode: Zero to One: Notes on Startups, or How to Build the Future Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.4	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:18.1	We got a special message from our sponsor.
0:22.8	If you want to rank higher on Google, you've got to look at your paid speed time.
0:27.3	The faster your website loads, the better off you are.
0:30.1	With Google's Corvital update, that makes it super, super important to optimize your
0:34.1	site for low time.
0:36.3	And one easy way to do it is use the host that Eric and I use, DreamHouse.
0:40.8	So just go to DreamHouse or Google it, find it, check it out, and it's a great way to
0:45.7	improve your low time.
0:47.7	I want to take a second to tell you about my podcast co-hosts agency, so NP Digital.
0:53.5	So Neil Patel Digital, what they do is they do a whole host of marketing services and
0:59.4	they are global.
1:00.4	They're worldwide.
1:01.4	They have SMB services as well.
1:03.2	They have mid-market to enterprise services as well.
1:06.4	They cover the entire gamut.
1:07.4	So you can just go to MPdigital.com to learn more about it and now back to the episode.
1:14.0	All right, guys, before we start, we got a special message from our sponsor.
1:19.8	If you want to rank higher on Google, you got to look at your paid speed time.
	...

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