All right, Elon Musk, rebranding Twitter to X this morning.

He says, no more birds, Sarah.

It's all part of his larger ambitions to create an everything app that combines messaging,

social networks and payments.

That's the focus of today's tech check with our dear dreboza.

Deardra?

Frank, this is something that Elon Musk has envisioned since 1999 when he found at

X.com and it was then that he laid out his vision for one-stop everything store

for all financial needs.

In the following decades, however, Asian companies and users, they have beat him to the punch.

The best or most popular example is 10 cents

we chat. It began in 2011 as a simple messaging and photo sharing app

from there moved into payments, games, shopping, even a place to book your

doctor's appointments.

Ultimately, it notched 1.3 billion monthly users who had very little reason to ever leave this

app.

It became an ecosystem in and of itself.

And that's what companies here have been trying to replicate from there the possibilities

monetization data collection they expand network effects switching costs those lock in user sellers and advertisers.

A Wald Garden is created where the app's algorithm personalizes and is able to cross-sell

to each user.

Elsewhere in Asia, Super App Save, taken off as well.

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