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Missed Apex Formula 1 Podcast

The Tale of Lola MasterCard with Brian Sims

Missed Apex Formula 1 Podcast

Missed Apex Formula1 podcast

News, Sports News, Motorsport, Autosport, Therace, The Race, Matt And Tommy, P1, Wtf1, Missed Apex, Sports & Recreation, F1, Formula 1, Sports, Formula1, Spanners, Ringerf1

4.71.7K Ratings

🗓️ 1 October 2019

⏱️ 43 minutes

🧾️ Download transcript

Summary

We settle in for a chat with ex Benetton commercial director Brian Sims where we discuss the doomed Lola MasterCard project, life at Benetton after Schumacher and the legend that is Nigel Mansell

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Transcript

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0:00.0

This is a passenger announcement. You can now book your train on Uber and get 10% back in credits to spend on Uber eats.

0:11.0

So you can order your own fries instead of eating everyone else's.

0:16.5

Trains now on Uber. Tees and sees apply. Check the Uber app. This episode of Miss Apex Podcast is brought to you by Braun, The Impossible Formula One Story,

0:28.3

exclusively on Disney Plus.

0:30.9

For me, the 2009 season is an all-time classic in Formula One with Ross Braun buying the team

0:37.0

for just one pound and taking on the biggest giants in Formula One with an understaffed and under-financed independent team.

0:46.5

The series stars Keanu Reeves as host and executive producer and it features F1 legends

0:51.4

Ross Braun Jensen Button, Nick Fry, Rubens Barrichello and Christian Horner.

0:56.0

This unscripted documentary series tells the remarkable story of how Ross Braun in 2009, competing in the most expensive and technologically

1:05.6

advanced racing series on earth made the impossible happen.

1:09.6

Imagine you supported a driver and he finished 18th in the championship and then the next season found himself

1:17.1

fighting for the very biggest prize a driver can go for. That's what happened in 2009. See previously unseen archive footage as

1:26.2

this series brings you along for the ride to victory. Braun, The Impossible Formula One Story, an original series now streaming exclusively on Disney Plus.

1:37.0

You are listening to Miss Apex Podcast. We live F1. F1.

1:43.0

Welcome to Miss Apex Podcast.

1:50.0

Welcome to Miss Apex Podcast. I'm your host Richard Spanner's Ready and today I'm

1:55.5

delighted to be joined again by author and former F1 commercial director Brian

2:00.9

Hello Brian. Yeah, hi Richard, how are you?

2:04.0

I'm great. Thank you so much for popping back into the shed Brian.

2:07.0

Because after talking to you about your book, last time you came on,

2:10.0

the book called You Don't Have to be a Champion to be a winner. I was desperate to get you back on

2:15.8

because we kind of glossed over a lot of topics and then I was like no I want more of a deep dive into the

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