Have you heard about OMG? Yes. This is a website the New York Times wirecutter featured as one of their most popular gifts. And for good reason, it presents new findings from the largest ever research study into women's pleasure and intimacy. In partnership with researchers at Yale and at Indiana University, they asked tens of thousands of women what they

wished they and their partners had discovered sooner. They found the patterns in those

discoveries and all that wisdom and intimacy is organized as hundreds of short videos,

animations, and how-toes. When you see OMG, yes, you might understand why wirecutter recommended it.

It is warm, honest, and has regular women talking about real experiences.

It's truly eye-opening.

See for yourself at omgyes.com.

That's OMGS.com. Pet costumes are a whole thing now, and not just at Halloween.

Of course, we find these get-ups adorable and funny,

but you just know that anyone who's ever tried to wrestle a truculent ferret into a hand-croached banana sweater

off Etsy wants to believe that on some level the ferret is in on the joke. From KERA in Dallas,

this is Think. I'm Chris Boyd. There's a fancy word for our tendency to ascribe human qualities to

animals or inanimate objects, anthropomorphism.

It's why we can easily relate to the talking animals in Bambi

and why some people grow fond of their robotic vacuum cleaners.

On the surface, it seems a little ridiculous.

But my guest believes there are evolutionary advantages

to the ways we project human-style consciousness onto other species and even

technology. Justin Gregg is senior research associate with the Dolphin Communication Project

and an adjunct professor at St. Francis Xavier University where he lectures on animal behavior

and cognition. His book is called humanish. What talking to your cat or Naming Your Car Reveals about the Uniquely Human Need to Humanize.

Justin, welcome to think.

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