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Build For Tomorrow

The Surprising Importance of To-Go Cocktails

Build For Tomorrow

Jason Feifer

Business, History, Technology, Entrepreneurship

4.7573 Ratings

🗓️ 25 February 2021

⏱️ 46 minutes

🧾️ Download transcript

Summary

You can learn a lot from a simple margarita… because when you take one home from a restaurant in America, you’re participating in a change that was hundreds of years in the making. In this episode, we dig deep into how cocktails-to-go became suddenly legal (and why they were once illegal in the first place). It’s a surprisingly complex story that reveals our weird history with alcohol, and how the smallest shifts can lead to unexpectedly massive changes. Get in touch! Website: jasonfeifer.com Newsletter: jasonfeifer.bulletin.com Instagram: Instagram.com/heyfeifer Twitter: Twitter.com/heyfeifer (Click “Free Training” at the top for my course on how to become more adaptable!) Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Something unexpected has arrived in Happy Meal. Teenage Mutant Ninja Turtles and Hello Kitty and friends are teaming up for the ultimate collab.

0:08.3

Joining your little ones on a fun-fueled adventure. Some fun, some food, it's all inside this happy meal.

0:16.3

Until the 2nd of February from 11am includes one pre-selected book or toy whilst it's last.

0:20.2

This is Build for Tomorrow, a podcast about the things from our past that shaped us and what it takes for us to shape the future.

0:27.6

I'm Jason Pfeiffer. Like most people around the world, I had very little to do on New Year's Eve of the year 2020.

0:35.6

There was nowhere to go. We couldn't invite anyone over. So the plan was to

0:39.4

just have a quiet evening with my family and then go to bed before midnight because what's even the

0:44.5

point anymore? And then I thought, you know, at the very least, I should have something special to

0:50.7

drink tonight. I should get a cocktail. So around 8 p.m. I went online and ordered a

0:55.7

Manhattan from a nearby restaurant and then drove over to pick it up. They checked my ID,

1:00.5

handed the drink to me in a plastic bottle, and I got back in the car and drove home. Nice and

1:04.8

simple. But as I poured this drink into a fancy little cocktail glass at home, it occurred to me,

1:10.2

this was actually the

1:11.6

perfect way to end the year 2020, because I couldn't have done any of that at the beginning

1:18.4

of 2020. At the start of the year, everything I did was illegal basically everywhere in America.

1:24.5

Ordering a cocktail online, illegal. Taking a cocktail out of a restaurant,

1:28.3

illegal. Driving home with it in my car, illegal. And now suddenly, in Colorado, where I am,

1:33.6

and as well as in the majority of states around America, it is just normal business. It is amazing

1:39.1

how fast things can change. So as I sat there drinking my New Year's Eve newly legal Manhattan,

1:45.8

I got to wondering, what actually went into my ability to drink this? I mean, I know the simple

1:51.8

answer. I'm sure you know it too. When restaurants were forced to close during the pandemic,

1:56.4

many states made to go cocktails legal as a way of helping these businesses thrive. But what I didn't know

...

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